Name: Marketers Got Talent
Uploaded: 2025-11-05T18:56:06.346Z
Duration: 1 h 29 min 8 s
Description: Marketers Got Talent

Transcript for "Marketers Got Talent": Welcome. Welcome to Marketers Got Talent. Who's excited? I'm your host, Ernest Sack. I'm a product director here at Goldcast, hailing from just outside of Phoenix, Arizona. If you haven't already, in the chat, tell us where you're coming from so that we can make friends from all over the world. Let's talk a little bit about why we're here today. Very exciting news. We are launching our AgenTic Video Editor. And instead of a boring product webinar, we thought we'd spice things up a bit and have a video editing competition. So we've got three contestants, and we've got three judges. But you, as the audience, gets to decide the winner at the end. And the best part of this all is it's not just the contestants that are eligible to win a prize, but our audience members are also eligible to win a prize. And it's all gonna be based on your engagement. So engage in the chat. We're gonna have some polls that come up. I think we can, uh, flash the the giveaways here. Alright. Awesome. We've got everything from video, uh, capturing devices to hamburgers, which will make a lot more sense once we go through this competition. Um, so what is our agentic video editor? Well, I can't explain it as well as our highly produced product video. So we're gonna give you a peek into what that is and then dive into the competition. B two b marketing is undergoing a seismic shift. SEO is dying, text is commoditized, and emails are hard. Video remains the only medium for brands to tell their story, to really stand out. Marketers know what good video looks like, but they don't all have the complex skill set it takes to edit and produce that video. And with the growing demand for more and more video to market, there's only so much that a production team can handle. That's why we are super excited to launch our agentic video editor. The idea is to give video editing skills to everyone. The Agentic video editor goes beyond just flipping. It's a smart, intuitive AI enabled video editor that can go from start to finish in a few minutes instead of days. Our AI agent analyzes your content to identify what will actually drive engagement. The insights that spark conversation, the quotes that get shared, the moments that matter. Then it creates precise cuts, adds your branding seamlessly, and inserts dynamic captions to make your content accessible and engaging. It will also automatically apply the the right transition animation, zoom in, zoom out effects so that we can get the content output much faster. With the capabilities that a Gendrick video editor will bring, b two b teams can think about their content going to multiple channels in a very short amount of time and very efficiently with very low cost. No more waiting on editors. No more choosing between speed and quality. Now any marketer can transform raw content into polished channel ready assets in minutes. Your entire marketing team becomes a content creating factor. This is the future we're building, an agentic powerhouse that helps marketing teams do more with more impact than ever before. Wow. How exciting was that? Show me your favorite gift to represent how excited you are. This is going to be a fun event. We're going to put our marketing where our mouth is. I'm going to explain a little bit about how things go, and I'm going to bring up our amazing judges to help run the show. First, what's going to happen is we're going to bring, well, we'll bring our judges up, but we're going to have contestant after contestant. We'll have three rounds. Each contestant will be editing live in front of us using our agentic video editor. Then they'll present and demo what it is that they came up with. Our judges will judge and comment on, uh, on how that went. We'll bring the other two contestants up to just show a demo of their final product for each round and then we'll rotate. Round two, we'll have another contestant come up, demo live, and then the other two share their final output. And then the the third round, we'll do it all over again. So without further ado, we're gonna bring our judges up. First and foremost, he's got a resume a mile long. He's led marketing at some household names. You know him. You love him. Founder of The Reader, Devin Reed. Welcome, Devin. Devin, I think you're on mute, but that's okay. Learning how to use a mic wasn't, uh, on your resume, so it's all fine. That's okay. I thought it would auto, uh, unmute me. But you know what? I was just complimenting you because I was gonna say thank you for the intro, but thank you more for that shirt because that's. really the highlight of my morning. You know what? You could thank Amazon for this shirt and I kept the tag on just in case, uh, this this event doesn't work out, and I'm gonna need some extra gold at the end of it. But thanks for being here, Devin. Happy to have you. Um, next up, we've got someone who I would love to be trapped on a deserted island with, head of brand at Island, Ari Yablock. Welcome, Ari. Hey. Thanks for having me. Awesome. Welcome. Thank you for being here. And last but not least, she's earned her last name because she's always cooking up really unique marketing. Head of marketing at Vector, Jess Cook. Hello. Hello. So excited to be here. Awesome. Thank you all for joining. I'm excited too. We've got a packed agenda today. So how about we save some of the small talk for while the editing is happening and we bring up our first contestant? Uh, and our first contestant is a senior campaign manager from Amplitude, Emily Kannipa, and she's going to be editing live in front of you a customer clip. Emily, let's have you come up. Hi, Emily. How are you? Hi. I'm great and very nervous. Awesome. That makes all of us. So luckily, you're in the hot seat first. You're gonna pioneer what it is, uh, the rest of the contestants are doing. And if things go wrong, it's totally on me, not on you. So let's, uh, let's go ahead and have at it. So what we're gonna have you do, Emily, we're. gonna have you share share your screen, share without sound just to keep the mystery. We're gonna have you edit live a customer clip while we, uh, banter back and forth here a bit. Got it. I'm I'm in awe of your bravery, Emily, and rooting for you at all the contestants. Gotta make sure I've got the right screen. Alright. Awesome. And thank you, Emily, for pulling that up. Um, so we'll have Emily kick things off here inside of our agentic video editor. You'll see we've got a thirty second clip and she's got all of the editing functionality there at her fingertips. So we'll kinda see what she does here first. Looks like she, uh, she went into our recipes. Jess, you know a thing or two about recipes as a cook. Um, it looks like Emily was able to create a recipe here ahead of time. I I would like to think I know a thing or two of our SPs. My that is my married name and not my given name. So, you know, just keep that in mind. I'm I'm not great at that. Sounds good. Well, um, while Emily is going through that, uh, we do have a poll that we wanna open up. And that poll is how long does it usually take to get a short video edited? Um, if you are interested in filling out that poll, you can go to the polls tab, and we've, got hours, days, weeks, or too long. I gave up. Devin, I'm curious for you. What what do they for you to get a simple video edited? depends on what year you ask that question. Like, a year two years ago, like, two weeks, probably. Uh, a year ago, one week, I would say in 2025. It it depends. If you have, like, um, if you have, like, a long form and you're trying to get short form, I would say out the door, probably an hour or two. But it also, you know, it depends on how good is that original video. Right? If I have to do a bunch of takes or if whoever I'm recording had a bunch of takes, you gotta cut out a lot of stuff. But I feel good these days where I'm like, if someone's like, I need a short form, I'm like, I can put something together in a couple hours. Awesome. Love that. Well, you are the reader. Right? So you've probably gotten, uh, pretty good at reading, uh, scripts that you're generating. If I had a similar brand of mine, it would probably be the eater because that's probably what I'm best at at this point. I am here for all these jokes. This is exactly my type of humor. This is totally a problem. So, um, um, if, uh, creating a Gentic video editors doesn't work out for me, maybe maybe I've got a career in alright. Emily, talk us through what you're doing. Okay. Um, I'm waiting for my AI edit my AI edits that over here I'm assuming you're already still seeing my screen. You can. see I've said proceed. And so now Goldcast is really making some of these specific edits that it validated with me in this step. And, um, in the meantime, I also had some other audio and some different images I was gonna pull in when I was practicing this. So. I'm trying to do both at the same time. I don't know if it'll work, but we'll see. Alright. Love it. So you're kind of using a combo here of chatting with the agentic editor and pulling some other stuff from your own libraries or or, uh, unique areas. Uh, I'm trying. unique. awesome. Love it. Love to see it. Ari, what do you think about Emily's strategy here? Uh, I am pro. Perfect. We've got we've got Ari's. Great. Good to So far so good. I'm not gonna I'm not gonna start with this with approach. I'm not I'm not gonna start, uh, with the Simon Cowell just yet. I'm gonna we're gonna ease into it. You know what? It'll be interesting. I wonder which one of you three will be more the Simon Cowell type. I have think. Justin. are like the nicest people I know. There's a top, like, 10 nicest marketers that I've ever met. I think two of them are on the yeah. Justin Justin are so kind. I think I fall into Simon Cowell just by, like, on a bell curve, like, just by comparison, but I try to be more like, uh, Paul Hollywood if anyone watch The Great British Bake Off. You know? Mhmm. No. That's awesome. Stern but fair. There. you go. Yeah. I I need I need to know more about what this video is about. I can't wait to watch this. I can't I like, even reading the script, I'm like, what even is this video? I I don't know. Yeah. So we coined it as a customer clip and, you know, we don't wanna give it away. You'll kinda see here at the end what it is. Okay. It is it is kind of a a more of a cheeky video. But on that note, um, Emily, can you talk me through when and why you'd use a customer clip in your marketing? Yeah. We use, um, customer clips for when we're focusing on, uh, product launches in particular. And, um, obviously, they'd be great if we can have more stuff clipped up whenever we have customer webinars. So that's another opportunity for us to use, like, a customer on a webinar and turn that clip into something for social or turn it or, um, we've also used it to, like, create a webinar recap, um, for our blog and just different ways to repurpose, like, what that customer stories is. Um, we do actually a lot of clips too from our cohort community because those are both customers and non customers who are just trying to learn learn about analytics and the tool itself. Awesome. Love it. Love to hear that. I'm waiting for my AI edits. I don't know. It's it's looks like it's still thinking. Right? Yes. It looks like. it is can you talk me through just because I can't see the check marks there. What's it adding? Okay. It's adding Zoom effects and some text callouts with funny emojis and a few b roll clips that I I just that it checked for me and then background music. So that. is what it's working on. And I know that, um, Jess, I think you had asked about this clip. It's supposed to be a prod a. product that's a burger lamp. So it's like a product launch, but for a burger lamp. I don't know. Blame. Ernest. He's the one who provided us with these. I would expect nothing less than a burger lamp video from Ernest. Awesome. So. let's A little bit about the poll here. It looks like hours won. Um, so we had 34 votes for hours, 10 for days, four for weeks, and four for too long, I gave up. So it seems like over time, it is taking less time to, uh, to edit a video here. And hopefully, the those hours change into minutes with, new and exciting tools like our agentic video editor. I was just thinking of when I could get my hands on a burger lamp, so this is gonna be perfect when when it's done. Yeah. Yeah. Absolutely. Uh, Emily, I might ask you to make a copy of this and try again and see if maybe the, uh, the agent got stuck here with all of the banter. Okay. Okay. One second. I'll just skip. it. Let's, yep, there's a little three dots and you can click to duplicate. and then just restart it. Yep, go ahead and select the recipe that you had before and we'll just let it run before, um, oh, it looks like this one you might have might have edited in the past. I don't. think I did. Okay. Okay. Let me go back. Sorry. Well, I'm part of having first. Yeah. No problem at all. I know that there were some practice rounds, uh, before this. It looks like it's thinking now. It looks like it is thinking. But I can also copy this. How do I do that again? Yep. So if you just click on clips on the left hand side, then there's three dots, and you can just click duplicate. There you go. And then it should make, uh, a new copy for you. The other option is you can go to the recording, highlight the entire recording, and click create clip, and it'll it'll do it that way as well. Uh, sorry. The the recording. But it looks like it's doing its thing. There you go. gosh. It just took it just took a minute. yeah. An ex an extra couple minutes if you ask me. Don't worry. I'll talk to it after this and tell it to speed things. up. That was embarrassing. I was kidding. For me, I thought that my recipe would make it go faster. Awesome. Well, it looks like you've got about four minutes left to get your get your edits in. So we'll we'll, uh, let you go through it while we, um, chat about other things. I'm I love that little confetti effect. I would literally edit videos just to get confetti thrown in my face. curious, Jess. If this were you, what what are the types of things that you would edit on this video? Based on the little bit that you're seeing right now, you're getting a bit of a sneak preview here. For me, it's always like the moments that are somehow captured in the customer's words. So if they say if they phrase a problem in a way that feels really universal but also very, like, casual the way anybody would say it. I love moments like that, uh, because it really captures, like, how people feel about the problem or the product, um, in a way that people can kind of grasp and remember. Love it. Love it. Are you an emoji person or are you, Oh, yes. uh, anti emoji? You are. Oh, I'm so pro emoji. It's my millennial shining through. I'm I don't even apologize for it. are some of your faves? Um, I love the this one. The, like, pinched hand is a good one. Um, the the heart hands is always a fave. Um, the I'm gonna try and make this and everyone's gonna laugh at me like that. Like the like the funny, like, laugh with your eyes squinted. Awesome. Are you, uh, are you a lock with your eyes squinted straight up, or are you a slanty? Oh, straight up. Yeah. Slant sometimes is, like, overkill. Cool. Awesome. Awesome. Devin, what are some of your favorite emojis? I find myself using the melty emoji a lot. Yeah. Oh, it took mine. Um, I like that one and then the, uh, the tears streaming down, because that can mean a lot of things. You know? Uh, those are my two goats. Yeah. That one right there. That's that's the one I feel. But I also use it very satirical where someone will say something. I'm like, oh, boo hoo. You know, like, big overplay on the tier. Yeah. Yeah. Sure. For the melting one, are you representing weather, like your temperature, or are you representing something else? No. No. I'm representing me melting usually. Emotional. state. Yeah. Emotional emotional meltdown. Yeah. Love it. Ari, I have to assume that you use the island emoji a lot. There there's a fair amount of islands used in my life these days. Uh, that was kind of a a layup a little gift to me by, uh, with the with island being the name of the company, but I'm a very big fan of the upside down smiley face. It kind of perfectly captures, like, everything's fine, but every completely upside down at the same time. And I feel like that's a perfect anytime you wanna check-in with me, I feel like that's the answer. So smiling upside down. That's awesome. Um, my personal favorite that I use I probably overuse is the sweating laughing one. Just because it seems like, you know, we could probably laugh about everything that we're going through, but also be sweating a little bit. Like, how long the agentic editor took a a moment ago. That was a a bit of a laugh sweat scenario or or melting if I was channeling my inner Devon. Got through it though. Here we are. Alright. Yep. Alright. Emily, we're gonna give you a couple more minutes here, uh, just cause we had a little bit of a delay and it looks like you're really getting into it. Um, alright. On that note do, like, one more minute. I don't wanna take time away from everyone else. alright. Sounds good. Okay. But you are here to win, aren't you? I don't know if I can do I don't think that I was gonna do too much more than this, though. Alright. Sounds good. While, uh, while that's wrapping up, um, I'm curious, anyone that wants to chime in here, what's one editing mistake you guys see marketers make all the time? Too long of a lead. in. Like, get into the middle of the story. Don't you don't need all the stuff at the beginning. People are. They'll get it. Makes sense. My wife says that I share a lot of pointless details. Um, so maybe I'm one of the perpetrators of that. Mine's. similar, Yeah. but the the slow lead in is, like, uh, just dead space somewhere in the middle, like a like a natural lull of a conversation. Um, if you find yourself like kind of dazing off or thinking of the X button or like jumping to another tab while you're watching a video, like while you're editing your own, you know, that's a good signal that like there's some dead space there. And so I'm a big fan of the jump cut, even if it's like a tad choppy. Um, I kind of like to I like when people are very tight with the editing because it's like, all right, they they know that, uh, my time's important. You know what I mean? They're they're taking. that into effect. Awesome. Love it. Alright, Emily. I think, uh, it's time to. do a reveal. call you. ready? Okay. Alright. So what I'm gonna have you do is I'm I'm actually gonna have you stop sharing your screen and then reshare it with the audio so that we can hear the video. Now give us some grace, folks, because we are sharing a video through a streaming service, so we might see a little bit of choppiness here, whereas the final video is high quality. Um, but that's okay. We're all on the same level playing field here. Okay. Alright. I didn't get to. check any of this. So It's it's rough. There Right. you go. That's great. Real live editing. I heard a live edit. Uh, I'm hearing you. I don't know why anyone else. Are you guys okay. Um, let's maybe, m if you stop sharing or coming from. Can. you hear me twice? Yes. I can. hear you. Alright. There. Can you hear me still? Okay. I. think that's. better. You're good. there. Yeah. If you wanna go ahead and share your screen again without sound, that way we can just kind of pinpoint a few things. But I'm curious on judges, your first impressions of what Emily showed. Jess, why don't we start with you? What did you like? What worked well? What didn't? You kept it moving. It made me smile. Uh, I was never on one screen for too long. I think with the tension spans nowadays, like, you have to, like, find ways to to do something new every couple of seconds, and I think you did that really well. Awesome. Great feedback, Jess. Ari, what about you? I like the fact that it it was clearly, like, there was a production value, which is what I think the editing the whole concept of editing is kind of make it feel more polished, but it didn't overdo it and it felt still like natural and authentic. So it really flowed. And and again, with editing, you kinda wanna especially nowadays when people really are searching for that authenticity and you don't wanna overproduce it, that this kinda struck that balance pretty nicely. Love it. Alright. Simon, let's hear your thoughts. I liked it. I don't know if you could see my face. I was smiling during it. I was laughing. I might have been on mute, but I really enjoyed it. And it was exactly what I said, which is like, look, I look for pace. So there's something interesting. Um, and just not correcting what you said. Uh, Chris Lockhead is great marketing adviser I used to work with. He said people don't have a short attention span. They have a short consideration span Because we can watch movies for two, three hours long when they're good. Right? And so I like this video because there was no lull. There's no dead space where I went, uh, should I be doing something else? Should I check my text? Should I check my email? It had a really good pace whether it was with the, uh, jump cut or adding, um, kinda like graphics on screen. So I thought it was very well done. Awesome. Love it. Emily, great job. Thank you so much. You're the guinea pig and the first to go. How do you feel about what the judges said? I thought they were very gracious, so thank you all. Great. Love it. Well, Rework, guess. what? Thank you so much, Emily. We'll actually see you here again in a few minutes as your when you demo the the next couple videos as part of the next couple rounds. But we remember, we still have two other contestants, and they've also edited this video with their own flare. So I'm gonna bring them up here one at a time to share their final output. First, we'll start with manager of demand generation at Wrike, Melissa Kovac. Melissa, come on up. Alright. Welcome to the stage. What did you think of, uh, round one so far? A little nerve wracking. I'm not gonna lie, but I'm glad I didn't have to go first. So, Emily, thank good good for you. Perfect. Love it. So Melissa, you also edited the same customer clip that Emily edited. We're going to go ahead and have you share your screen with sound and we're going to watch it just like we watched Emily's, and then we'll get the judges take. Sure. Looks like you've got some fans in the chat that are here for you as well. We have an audience. at that. Well, I did learn actually a thing or two watching Emily. Um, I wish I thought of some of those things too, but, um, you just want me to play through without explanation, or do you want me to explain Let's play it through. the method to my madness? Okay. Can you see? Okay. Alright. Whenever you're ready. Okay. Okay. Okay. This is not a snack. snack. snack. Even though I kinda wanna eat, it, it. It's a burger. burger. burger, But it's a lamp. lamb. It's It's a. burger, burger, but it's a a. lamp. lamb. As a proud burger, addict, this is the only one that doesn't judge me and the only one that won't make my jeans cry. brown. my jeans. Zero guilt. guilt. Full glow. glow. See your guilt, Honestly, Honestly, full glow. the best burger, at ever room. owned. the best burger at our room. Wow. Right. That's. great. Great work, Melissa. I Is there anything that you wanna live edit. your. thought process there? Uh, I'm sure you guys anyone else? I'm not gonna lie. okay. I had I got a little distracted, let's I headed into ContentLab with the whole, burger, lamp creativity. if you stop Um, sharing had to second guess myself a few times, or I try to keep. it simple and short, but also try to highlight some of those those funny things to keep people's hear attention at the end there. Love it. Thank you so much for that. Devin, what did you think? My favorite part was the cut. I think it's just the funniest part of the script is like it's a burger, but it's a lamp, but it's a burger. It's like cutting back to, like, the B roll of a burger and then back to the same image of a lamp just added to the comedic effect. So I think like whenever you can add visuals that double down on the best part of the transcript or the, you know, whatever it is you're conveying, I think is great. I think the only the only, like, change I would make is probably move, uh, like, cut the intro, right, uh, and put it in, like, leave it at the end. And then you could add, like, a CTA banner, like, some sort of copy to it. Right? So, like, follow for more or subscribe. Um, Sure. but I really like the sound of that. And anyone else kind of, like, enjoy, like, the sound of that? Uh, I don't know what that is even called, pleasing. the bumper. Yeah. That little, Yeah. like, audio logo. Yeah. Very nice. Uh, so well done. robots win again. Awesome. Jess, over to you. Thank you, Devin. Yeah. I had a similar, uh, piece of advice. It's just to, like, take it off of the front and leave it at the end. I think it's always nice to have something like that because if, you you know, you create a really great piece of content and it gets reshared or reposted, you kinda want something that's gonna remind people who it came from. So I I loved that. Um, I thought your captions were nice and clean and clear and and easy to read. Um, I think the square format is loved by all, so great work. Awesome. Thank. you, Jess. Alright, Ari. Yeah. As the as the the brand guy here, I I was gonna say I noticed a lot the nice little green accent, the border, uh, kinda just reminds people where you are and and gives that familiarity. So so that was great. Uh, the juicy burger b roll. I'm not I'm usually not a stock b roll kinda person, but, man, that kind of that it's it jumped out of me. Maybe it's because I'm a little hungry, but that that hit the spot. And the the one thing I would say is and maybe it's because we were we watched the the first one also in comparing. There's kind of a spot, you know, in the the last third of it where it didn't cut for a good ten, fifteen seconds or at least it felt that way. And maybe there was a there was an opportunity there to hit another cut somewhere or add some b roll to kinda keep me, you know, keep me guessing or keep me moving. That would be my only input on that. It's fair. Great. Fair hold. Awesome. I'll accept that. Great. Melissa, thank you so much. Great feedback, judges. I'm gonna send you backstage, and we're gonna invite you back up here in a little bit. We do have a third contestant who also edited this video. We're gonna bring him up on stage. He's the head of social media at Talkdesk, Jordan Tenenbaum. Hey, Jordan. How are you doing? I am fantastic. Uh, having a great morning, full of coffee, and great have a need. Perfect. Well, hopefully, you've got a Fantastico video that you can show us. We're gonna go ahead and have you share your screen now with the audio and watch your customer clip. There Sure. My video is Fantasico, and maybe I'm alluding to something that is coming up in maybe this video. Can you all see this. okay? Easter egg? Yes. We can. we. go. Alright. I'm gonna click play and then zoom in so you can get the full effect. Um, oh, you know what? Let me make sure my audio is shared. I apologize. No problem at all. Lots of coffee, not very much food. We'll, uh, we'll get you to skip steps. I understand. Alright. Looks like audio is shared, so we should be good to go. We have a battle. for the best mics on the screen right now. That per Jordan's purple mic is putting mine to shame. It. it took me three hours to change the color, so don't don't don't be too impressed. Only three? Um, I had to install, uh, Windows on a Mac. It's a whole story. Anyways, let me click play, and, uh, we'll go from there. Enjoy, everybody. Wow. K b n. Then what a twist. Uh, Ari, I'm curious your impression on Jordan's customer clip. A little unhinged, but I'm here for that. I have all sorts of feelings. I like the stir fry. That's my love language. So I don't know how you knew that about me. Yeah. I I think there was kind of a a leveling up of the humor shock value of just jumping to different clips. Uh, anytime there's an Anchorman gift involved, uh, I'm gonna enjoy that. So I also love lamp. And, uh, yeah. No. I I think there is an engagement factor here that that I enjoyed. And, uh, even though it was a little, like, wacky, I think that's what made it work. Love it. Thanks for that feedback, Ari. Jess, what about you? I love that you took, uh, our Spanish speaking audience into consideration here, um, that you were able to translate that. Was that actually done through Goldcast as well? That's cool. Yes. A 100%. Yeah. Yeah. That's amazing. Um, yeah. I thought it was really fun. I I think this would work for some brands. Um, so it really depends on, like, the brand. Right? How crazy you wanna get, uh, but also just making sure that you're keeping the customer, the star of the show, uh, a little bit more, I think. But I I did love I appreciate the humor, and I loved the the the nod to, uh, the Spanish language and the the music was fab too. Thank you. Okay. Yes. Devin, what about you? That took a few hard right turns, Jordan, and I was not sure where we were going, but damn it if I didn't like it when I got there. Yeah. The music was great. The the subtitles I live in I live in San Diego, so we, uh, you know, we appreciate the Spanish subtitles as well. Uh, and any time you throw I love lamp, you're going to get a 10 out of 10 from me. So I applaud it. I like that it was out there. I think people would share that. Like, what is this was like a talk desk video? Like, have you seen the new talk desk customer stories? No. Why? They're They're kind of out there. You need to check them out. So I think it'd be fun again, Jess, assuming it fits with the brand, but I think you kind of built a brand on that one. Thank you. I appreciate it. I I will say I, um, Talkdesk is a very serious brand, and I don't often get the opportunity to create content like this. I actually never. So, um, yes, it's a little wacky and funky, and I was trying to pretend that I was like Wendy's or, um, some, you know, company that has a little more, uh, pizzazz on social. Nailed Love love. It it. I think customer stories are due for. some wacky and some shake up, will I like it. Nailed. Remember when car insurance continue. brands were. all serious? it. And and then, like, they all went out of this world. So maybe Talkdesk. If anyone's here, it's from Talkdesk. Just pay attention. It's. your moment. Love it. Thank you. Love it. Thank you guys for sharing all that feedback. Jordan, thank you so much. Hey. If, uh, you guys weren't expecting all those twists and turns, buckle up because guess who is leading the live edits for round two? Yes. It is our amigo here, Jordan. So, Jordan, we're gonna have you share your screen without audio. You're gonna be editing an on demand clip live using the agentic editor and some of the new editing capabilities. We'll kick off round two. Alright. Give me one? sec. I will. share without audio. No problem. While you're pulling that up, Jordan, we do have another poll. Uh, so what is your most used channel for repurposing? Go to the polls tab to fill this out. Is it YouTube, LinkedIn, blog, email and newsletter, or other? Ari, I'm curious what yours is. I'm repurposing for for LinkedIn all the time. Uh, there's a lot of media coverage. I mean, we're an enterprise company, so we're doing a lot of guest blogging and and kinda media interviews and anything we could do to capture, like, an authentic take, uh, on something in the industry or, uh, a story that hits home for a lot of our customers and turn it into something meaningful, that's where we're doing the repurposing. And as there's more and more video on LinkedIn, as we all know, uh, that's that's the right place to to do some repurposing there. Love it. Yeah. I often hear LinkedIn referred to as a gold mine, pun intended. Uh, Devin, I'm curious. What about you? What what channel do you use? Uh, what what is your most used channel for repurposing? You know, it depends on I I clicked two options because it allowed me to. So it's like if I I have a newsletter in LinkedIn, those are my two channels. And so I would say it's wherever I kinda start. So sometimes I'll write a LinkedIn post that does really well. And so I'll say, oh, cool. Let me take that, read the comments and expand on it for a newsletter and sometimes vice versa. I'll write a longer newsletter and then shorten it for LinkedIn. So I kind of do that little growth loop back and forth with you, with YouTube being a third honorable mention. But I would say there's, like, a distinct difference between creating content for YouTube versus taking something that is video and just putting it on the YouTube channel. Um, neither are bad, but there's just a difference there. Sure. Awesome. Uh, Jess, I'm gonna ask you the same question, but first, I'm curious what Jordan is doing here in the chat. Jordan, can you walk us through the conversation that you're having with our agentic editor? Yes. Um, I can you hear me alright? Yes. I can hear you great. Wonderful. Wonderful. So, um, this clip is quite a funky one, and so I wanted to keep the focus a little bit serious in the first half with some b roll that complements, uh, what is being discussed in the marketing video clip. Um, and so I'm just waiting for the agentic AI editor to suggest some b roll that, uh, fits. That's about it. I'm just waiting for it. It's it's suggesting, um, a few different things that will match within the first fifteen seconds of the thirty second video. And so once I see those and they populate, I'll be able to, uh, ensure that they align with what I'm looking to accomplish. Awesome. Love it. And, uh, on that note, Jordan, I do wanna make sure that everyone knows our agentic editor has access to a royalty free library of b roll and audio. Um, so you can go in and request it to add those things, swap them out if you'd like. You've got a great starting point. Of course, if you wanted to input your own, you can input your own. This is a pretend clip for a webinar to promote on demand, and that's what Jordan is showing us here. So I appreciate you, Jordan, going through the steps of leveraging the capabilities that the agentic editor has. Um, Jess, I haven't forgot about you. What is your most used channel for repurposing? We do a little bit of everything. Uh, the thing that we repurpose the most is our podcast. And very similar to Devon, like, that powers our newsletter, it powers our, uh, social media for myself and and our my CEO and founder. Uh, it powers, um, obviously, YouTube and and Shorts and and then, obviously, the podcast platforms as well. So, uh, yeah, I've been learning a lot about just, like, what works in different spaces. One of the hacks I'm using, not even hack, one of the, uh, practical pieces of advice I'm using, um, for YouTube, uh, this season is much shorter clips, um, for short. So where we were around a minute, I'm trying to get it down to about thirty seconds or less because those engagement metrics are usually based on the percentage of watch time. So if you have a shorter clip, larger percentage of watch time, uh, even based on the same amount of time someone could watch something. So that's my tip. Awesome. It seems like we're inching closer and closer to Vine. Who remembers Vine? Oh, yeah. Oh, I loved RIP. it. My favorite TikToks are the best of Vine, uh, compilations. Those are the best TikToks, aren't they? So true. Yeah. Just six seconds. Six seconds. Um, and we're yeah. We're creep we're creeping down there again. So. let's take a look at the poll results. And it looks like by far LinkedIn, um, won. Uh, we've got the most votes on LinkedIn followed by YouTube as a distant second. And then email and newsletter, believe it or not, um, following YouTube by not not too far of a margin, blog and other coming in as last. Um, awesome. It looks like Jordan's editing away. Uh, Jordan, any any other thoughts that you wanna share about what it is that you're doing? I'm just adding some music, um, right now, and it needs to queue at a certain time just to work with the video. So, um, once I get that in, I have one more graphic that I need to get done, and I will, um, hopefully, be done pretty quick. Perfect. Sounds good. So for our webinar on demand, uh, clip, I'm curious, judges, what's more important in a video like that, sound design or storytelling? Oh, definitely. So are you asking me? I apologize. I was, asking, the judge Jordan. eager to answer. No. Because I was, like, half editing, half listening. Uh, I would say story, not sound design, but I will defer to the judges. They are the experts. I agree. Yeah. Sounds like sounds a character in the story. Love it. And not the main character. A supporting character. Unless maybe a music video, but even then, the artist is usually the main character. So That's I. don't know the last time I watched the music video, to be honest. Yeah. Great point. Great point. Um, I'm curious how. you get more about choosing, uh, sound for your videos. What about you, Jess? You just put up a bunch of great videos online. I watched a lot of them on mute as it does a lot of us do, but I. I try to watch the with with volume. But how do you pick, uh, music? Because those are some of those were high production that you put out lately. They were. Yeah. We just did, like, a comedy series, uh, for for Vector, um, and, you know, the the the the music really builds, like, the the feeling that you want people to feel. Right? It's very atmospheric, and so it it started out there's a couple moments where it's, like, kinda scary or, like, suspenseful, and then you realize it's really just, like, a a spoof or a gaffe. Right? And so we kinda move into this, like, kinda goofy, uh, silly music. So, yeah, I think it has to support, like, what's happening on screen and help, uh, build that tension. It's like if you've ever watched a really great movie that has a great score, if you've ever seen those video clips where they, like, take the score out of the background, it's it's not the same at all. Like, it just does not have the gravitas. So, So, it's, um, it helps a lot. that's so true. Uh, two minute warning for you, Jordan. But on that music note, I did catch myself almost wanting to dance during Jordan's last video where he had kind of a Spanish and hold back. you know, it's I one's stopping you from dancing right now, and it's just the same. true. That that's true. They say you'll know hit rock you'll know rock bottom when you hit it, and, um, I feel like I'm skirting dangerously close Upside down smiley face. emoji. Yeah. Sweating, laughing. Um, awesome. So it looks like Jordan's putting some of his finishing touches there. I feel like I feel like I'm alright. getting into the way that these marketers think as I'm watching them edit. Yeah. This is fun. Jordan, for all the stuff you wanna. make that Talkdesk doesn't let you post, just DM me because we have the same we have the same humor. Yeah. I'm kind of an idiot, but, uh, hopefully, it's entertaining. Um, so thank you. I appreciate you saying that. Uh, I am done ready to share whenever, uh, Okay. you folks will. Sounds good. So what we'll have you do then is we'll have you stop sharing and then we'll have you reshare with the audio and we will watch your final result. Fantastic. Let me stop sharing, and I will reshare with my audio. Uh, one second. Sorry. Alright. Um, let me oh, you know what? I'm sorry. I didn't share the audio, so let me do that one more time. Promise I can do. it correctly this time. That's strike two, Jordan. Cool. Alright. I'm fired. Alright. You guys ready? Alrighty. Wow. Talk about twists and turns. I think that video was out of this world, but I'm curious what your thoughts are, Devin. You Jordan, you said you're an idiot. I'm an idiot because for one whole second, I went like, damn, that's real. Like, I forgot that this was a made up video for the sake of this. And I was like, wow. I guess I gotta start paying attention to those, uh, those zodiac signs. I thought it was great. You got a laugh out of me with the I think it was x was that x files? The x files music track, uh, put in over zodiac. Yes. So I liked it. I I think we all crown you Hans Zimmer of b two b video now. If Yeah. you don't know who that is, look him up. Uh, but, yes, very well done. Very well done with the squad. You don't even do music. You have score in your videos. That's how you know your fancy. Thank you. There it is. I appreciate it. Alright. Just what do you think? Um, I wanna give Cindy DuPont, like, an Oscar first of all for that just like total straight face performance about astrological signs as a as a signal. So good. Jordan, Yeah. I think you did an awesome job. I loved that it was, like, started out serious and then just took a turn. It was like, yeah. Love love that. You were you were there for the millennials. You know your audience, like, the folks that are probably buying, uh, you know, Goldcast. So love love that. Um, and, uh, love just kind of like the crazy Easter egg little pop ups that, uh, made me chuckle as well, but also added to, like, what was actually being talked about, which is important. Great. Thank you. I appreciate that. Love it. Alright. Ari, what do you think? Yeah. I I think that the style, uh, or the way your mind thinks in terms of making these videos is a great example of, like, there's a lot of signals that you pick up when you watch a video. It's not just about, like, the subject matter or what what the message is that you're gonna get, but, like, who's giving it? What are they like? Do I like them? Do I wanna see something that they do next if I don't know what it is yet? And what you're showing, like, with this edit, especially kind of the unexpected turn, like, just to point out, like, it started normal and then and then it kinda went in a different direction, which is again, we're seeing that as a signature move of yours. That's something that people will will take away from the video aside from the message and be like, oh, what's happening next? So I I think injecting your personality through the edit is a really smart way to kind of use this as a tool for communicating your brand to your audience. Thank you. I appreciate it. I think just if I could say one thing, I I know these are not, like, super traditional b to b SaaS, uh, marketing videos, and that's kind of what I was trying to do to show that Goldcast, you don't you don't have to be super traditional if you wanna use it in a unique and fun way. It's it's just really easy to do so. So no matter what your brand is, uh, Goldcast has you covered. Love it. Thank you, Jordan. Um, and thank you, judges, for your commentary there. Just like we. did in round one, we're gonna bring the other contestants up to share their videos, uh, their webinar on demand video clips starting with Emily Kannipa. Okay. I'm going to mute myself when I share the screen because sound like there's audio issues last time. So I will do that, and I appreciate Devin and Jess talking about audio being the background music being a character because that was my vision of this. Love it. Thanks, Emily. We're excited to see what you've got cooking. Love it. Emily, thank you for sharing that. Why don't we kick the feedback off this time with Ari. That was that was epic, I think, is the right word, uh, to use. Uh, Uh, I like that you kinda teased us with the music. The music throughout kind of set the mood, which is nice. I I was gonna say before, there is a a very nice thing called Sonic branding, which is you you do actually build a brand through the sound that you choose and, uh, especially the music. And I think there is something there for the, you know, for that. Um, what's interesting is there are some pieces of it that maybe didn't match with the rest of it. Like, sometimes there were emojis in the captions and sometimes it was GIFs showing up. And sometimes the wackiness works. Sometimes it feels like it it went in, you know, in all kinds of directions. Uh, I think the fact that it kept me guessing was great, but maybe I would tighten it up if I would, like, do it all over again. Cool. For sure. Awesome. Thanks for the feedback, Ari. Devin, what do you think? I like that you started the music early because right when it started, you kind of got this, like, creepy, spooky vibes. You're like, wait something like something's building and something's going to happen. And so I really like the gift of anticipation. And so I think that's what you did, which is like, okay, there's something going on. There's got to be a payoff. And it obviously delivered on the zodiac sign. So I like the way that you use the music. Alright. Love it. Thanks, Devin. What about you, Jess? Yeah. It was the music and the little fire dancing for me. Like, I would just lean lean into that. You know? Um, but I I think you did a really really a a really nice job of, like, creating a vibe for sure. Awesome. Yeah. As an Aries, I can't resist a fire dance. So Pisces, I can't really swim as well as I should. Thanks for sharing, Emily. That was awesome. Uh, we're going to invite you back on stage here in a few minutes, but we've got our final contestant for this round who's also edited the same quirky video, and that is Melissa Kovach. Hi, Melissa. preface this that I am a Capricorn. So perfectionism is a curse, but it is also given to me by birth. Well, who will be the judge of that? Okay. Well, let's be okay. Let's hear it. So, um, let me yeah. It's a blur. Distracted. Did you say you want me distracting? yes. I did. Can you see everything? Yes. We can. Alright. Um, I won't preface it. I'll just play it, and then we can chat after. Sounds great. We've actually found that when we're trying to identify in market buyers, um, traditional demographics only tell part of the story. So recently, we've started to incorporate astrological profiling into our segmentation strategy. Um, and recent results actually show distinct purchasing patterns aligned with zodiac signs. I know it's it's it's crazy to believe, but what we found is that fire signs, so Aries, Leos, and Sagittarius just like myself, tend to make faster buying decisions. Um, I I mean, what can I say? I guess when you know, you know. Love it. Emily, thank Sorry, Emily, Melissa, thank you so much for sharing. We're going to have Jess give us the first round of feedback here. Okay. I think you took a risk in using, like, so many, um, features of the of the Goldcast platform. You had the lower thirds. You had the captions. You had kind of, like, screen in screen stuff going on, but then we've cut to, um, we've cut to different, like, uh, b roll and and images and stuff. So love your just, like, huge use of all the different features. I did find sometimes it really difficult to, like, know where my eye should go. So maybe just, like, a little more sparing use of some of those things, but loved that you incorporated so much. Nice. Thanks. Yeah. Great feedback. Uh, alright. Devin, what about you? Thank you, Lauren, in the chat for typing excited to double check. I'm not wearing my glasses. Uh, did you add Casey Constellation? Was that you, or was that prebaked? did. Yes. Through speaker, I thought, that. was super funny. Yeah. And it was, like, chief constellate. I it got a little cut off. It was a little hard to read, but, like, I thought that was super funny. And I think too is, like, I didn't know, uh, I I come from, like, a lot of dry humor and satire. So, like, I thought it was like, oh, we're gonna get into something kinda silly or funny, but then it did take a little more, like, a kinda traditional approach. Um, but I still all the same thought that was a a good comedic touch. And, um, yeah, I agree I agree with Jess. I think it's, like, all of the all those features were probably the right features if you just sequenced out a little bit. So I was kind of think of it as, um, without being, um, like, too much jump cuts or too much in your face, like, snapping and try to get someone's attention, is how do we have, like, um, a natural when there's kind of a natural end of a sentence or, you know, a kind of a main thought? How do we punch up with an image or add something on screen to keep their visual attention? So, yeah, I think just spreading it out a little bit, um, would be good. Then matching the colors, we've been talking a lot too about how the music is like a character. The colors we use on screen also bring emotions too. I think it was right as green. But when we have things like fire symbols and signals like and then we have them in green, that's a little bit, um, it's not congruent with the meaning of the word or what's on screen. So I think, too, is like if you can get I know we have brand guidelines, but if you can use like orange or red to, you know, highlight those certain types of themes and meanings. Sure. Yeah. That makes sense. Man, I'm learning so much today. Alright. Ari, what, uh, what feedback do you have? Yeah. I mean, uh, Justin, Devin touched on him. How about, like, overstimulation or kind of using a bunch of things at the same time. I kinda like that you chose a corner and if it, like and and that was, like, the place where stuff was gonna show up while keeping the main character, you know, the main speaker in the middle. Gave me, like, daily show vibes or, like, last week tonight, John Oliver, where there's. kind of just a place I was going there's. someone talking. Okay. Great. I'm glad I I'm glad I we're seeing them the same way. So I do think there was something there where it kind of you you kind of went with a certain format here and stuck with it. And even though there were maybe at times a few many things to to look at, like, the one format did catch me as as a strong direction to go. Cool. Yeah. I can definitely tell that I had too much fun with this one, and it you can use so much stuff within thirty seconds. So, um, definitely hear you on the the ADD, um, overstimulation. It's just too fun. But, yeah, I was, It is a good, like, a very, like at first, I I told the editor, um, in my recipe to try to do, like, um, like, an old fashioned nineteen fifties style, like, this just in urgent news um, video stuff. But, um, I don't think I was giving the recipe enough detail, so that's why I kinda had a backtrack. But we live, we learn, and we have fun. Right? Maybe. Melissa, you did a great job. This was awesome. It is fun to see how these quirky fun videos can be highly customized or more professional or more silly, um, and you can really take it whatever direction you want. And you can take it in whatever direction you want in a matter of minutes as opposed to a matter of hours. Um, so that's really great. We're not letting you off stage yet because you are leading our next round, our third and final round, the product or worse, walk we go. through the town. No. This is gonna be great. So what we'll have you do, um, you can I guess you can you're already sharing your screen? Just, uh, stop the share and reshare without audio. Melissa is going to be editing a product walk through clip of one of Wrike's, uh, set of capabilities. So this will be fun. It's more on the Wrike side of things, less of these cheeky quirky videos that we provided. Although it might be cheeky and quirky, we don't know. We don't know what it's going to be. Without further ado, we'll have Melissa kick off round three. While she's getting spun up here, you've guessed it, we got another poll. Um, so we're gonna open that up. How do you calculate the ROI of video content? Leads, views, social media engagement, followers, subscribers, visitors, etcetera. Go ahead and go to the polls tab and make your selection there. Um, while that's coming in, Jess, I'm curious how you calculate, uh, the ROI of your video content. I selected a couple things. So I I put social media engagement and other. Um, social media engagement just because I comments, really. Like, I like to see the sentiment of what people are feeling about the the clip or the video. Did it make them laugh? Did it make them think? What questions did it bring up? So, uh, I love kind of reading into that a bit more, uh, qualitative. And then, uh, other just being like how, um, how often can I use this clip or reuse it and drive something back to either the full piece or some related piece of content? So I just love the repurposing value of, like, bringing up a topic in a video and using it to drive somewhere else. Love it. Awesome. Devin, what about you? I think I clicked every box. Uh, you can guess it depends on the it depends on what the video is for. You know, like, sometimes you might, um, you know, know, if you do, like, a customer testimonial, like, you might get leads out of that because you might have someone who's in a consideration phase but hasn't reached out yet. Right? Watch that video, and then they reach out to you. So, like, a lead would be a good way to measure it. Not too long ago this year, I made a video that was, if anyone knows, between two ferns, I made read between two ferns, and it was specifically to get laughs and engagement on LinkedIn. Like, I knew it would do well there, and that's where we posted it. So it was all about views and engagement. So it just comes down to kind of the, uh, you know, what is what is the point of the video? Awesome. Love it. Thanks for sharing that. Yeah. I'm curious just to double click on that. Is there the right mix of, uh, you know, sort of what it is that you're after from an ROI perspective? Like, how do you decide how often you're gonna post something that's just for laps versus something that has some intent around generating leads? Is that for me? I guess anyone. Yeah. Really. Um, I I think I I kind of think of, like, video is like, um, it's kind of like a means to an end in a good way. Right? It's like if I need leads, then maybe making a certain type of video will be the way to get there. Uh, Jess was on my podcast earlier this year, and so we have, like, clips that are to get views and engagement on social, but also to point people to another channel. Um, and that's, like, a major me uh, major tactic, if you will, for that. Um, so I don't think there's, like, a right split. I don't know. Jess Jess and I, if you have, like, a percentage or kind of a breakdown, I kinda just look at it as, like, a campaign or content offer standpoint and then go, okay. What tools do I have and where does video make sense? Awesome. Yeah. If I could jump in, I I I definitely think it has to do with your marketing strategy as a whole. Like, there's some you know, if you're a product led and and, you know, the sales motion is pretty straightforward, you might want videos to just get you some really, like, really quick leads and sales and and and clicks, um, by just these quick opening relationships. But, like, if you're a large, you know, long sales cycle, you're building a relationship. There's a new a whole new, you know, way of thinking that you need to build. You know, for Island, it's a new category that of software that we're selling to enterprises. So we see video as a way of starting a conversation, and by no means do we assume you're gonna be ready to do anything meaningful until many touches down the line. So for us, it's really about education and affinity and and interest in kind of getting planting a few seeds in your mind for when to, you know, when the time is right to get in touch with us. But like I said, that that really does have to do with what your strategy is to begin with. Great. Awesome. Love it. Um, Melissa is editing a product walk through video. I'm curious, uh, when when and why would you guys, uh, decide to distribute a a product walk through video? Or where or when would you use it? I'm actually working on a product walk through video right now, and course you are. the this event, you're working on it during this event. We need you locked in, Jess. yeah. You it was, like, perfect timing. Uh, and the reason we're doing that is because we just completely repositioned the the product and the narrative and the the messaging around, um, Vector to around building ad audiences, specifically, one use case. And so we updated the UI and needed, uh, therefore, an updated product walk through video. So, uh, the challenge there is really making sure that what's being said is being supported by what's on screen. That's always, like, to me, the greatest challenge with the product walk through video is making sure that, like, what you're showing is, um, really, like, automatically connecting someone with how the product works to do the thing the script is telling you it does. Makes sense. Yeah. I'm curious when you guys are doing your product walk through videos, who's usually the one pointing and clicking and speaking, uh, through them? This one's a little different. This is gonna be a little, like, crazy three d fly around thing with with the professional voice over. Oh, okay. Awesome. What Well, I come from SaaS startup land, uh, where it's like whoever is either the best demoer or whoever was in the office that day or whoever drew the short stick of, like, alright, you get to do it. Um, so, yeah, we've we've never gotten professional voice actors for the the product videos, but, um, we a lot in my career when I was an in house marketer. And so we didn't have like they actually responded well to low polish and like almost like a quick screen share. So we did kind of lo fi. Maybe that's our way of justifying lo fi because we didn't have the time budget talent, but we kind of just went, hey, like if they want to see the cool parts of the tech, let's make it super easy for fast delivery. And then later on, usually someone more well equipped in product marketing would like handle the legitimate ones that you'd want us like a CFO at a public company to see. Got it. Yeah. That makes that makes total sense. Uh, Melissa, just to let you know, we've got a two minute warning here just because, uh, we started things off a couple minutes late. So, um, I see you vigorously editing and I'll leave you to it. Um, I am curious, Devin, you mentioned lo fi, um, and maybe this is a question that'll actually direct at Ari as the brand guy here. I'm curious, when you guys think about low fi versus highly produced content, how do you strike the right balance or when do you decide to use one or the other? you wanna go first, Ari? Sure. Appreciate that, Kevin. Um, uh, Yeah. So I I think authenticity is, uh, you know, the, uh, this is not breaking news, but I think it's growing more and more as AI, which is an amazing thing, but it slowly takes over the earth, um, which causes to question authenticity. I think that's something that we will need to see as, like, if it's not coming through in your edit, then you need to start over or you need to re redo it. And Lo Fi is often a great tool for authenticity because it's saying, I am not trying to force a certain message to come through even if it's not there. I'm just sharing with you what actually was, you know, recorded on on the camera as is. So the there is a certain threshold of this this needs to sound clear. Uh, I this needs to, you know, be well lit. This needs to sequentially make sense. Um, so it's really about kind of thinking before you press record, what do I wanna capture and and is it going to be compelling, you know, uh, from one part to the next? But once you have that, I actually am a big fan of getting out of the way and letting it speak for itself. Love it. Love to hear that. Um, alright. We Melissa, are you ready to to go? No. But let's do it. I'm ready. Alright. Sounds good. Hey. We're live here. This is exactly how game shows work. Never know what's gonna happen. We're gonna have you stop sharing and then reshare with audio, and I'll tell the judges to go easy on you. Okay. Alright. Let's do it. It's difficult to switch from honey and me me to product real life just Fair enough. mentally. But, um, and plus, there's just so many options in this awesome editor that, um, I mean, the sky's the limit. So, hopefully, I do it justice, and let's let's better or worse here. Great. And audio. Here we go. Good. And boom. Maybe. There we go. Alright. It ready for you. a little longer than requested, so apologies. No problem at all. Hey, everyone. I wanna talk to you a little bit about an exciting new update from Wrike called whiteboards. So, uh, for example, if you're a professional services organization, you have a client that has lots of different deliverables, you wanna provide them, let's say, a portal or a client access portal. Uh, this is something that Wrike has historically struggled with, uh, over the last fifteen years of being in operations. Not anymore. So as you know, we purchased a company called Klaxoon back in January. Uh, this is a visual collaboration tool, and now we can actually embed those directly inside Wrike with public boards. So we can go ahead, add in a whiteboard directly just like this, and it'll actually pop in. I'll show you what one of these that has been built out looks like. So for this example here, we're talking lunar technologies. We can easily brand these, share the information, and create different zones directly for each one. Uh, we can embed different links, project information on here, allow them to submit requests directly to you from there that would then create items from Wrike, uh, as well as all other things. We can add direct links to things like information from Wrike on project statuses, risks. We can have them collaboratively add items. And then lastly, even add project milestones, timelines, and documents for review as well. So this is an incredibly useful tool that's gonna allow you guys a ton of information in there to execute and big improvement on the current status quo. Hopefully, this helps. Thanks all. Awesome. Love it. Alyssa, thank you so much for editing that live. Um, I'm gonna have Devin A lot of that was a lot of pressure. I'm not gonna lie. I had a to do list in my head. The second you said start, it just went and I may or may not have blacked out like Will Ferrell in old school, but here we are. We're on the other side, and, uh, we're still alive. No. You did great. Executed beautifully for only really having a few minutes to execute. Devin, share some feedback with Melissa. I Let's hear was. great, and we gotta remember where we are. Live live video. editing, you had, like, five, ten minutes, whatever it was like. The fact that you can make a video that that could go live like, you know, it wasn't perfect. I know you'd want to polish it before it went on the, you know, hit the wires, but like we've all been like, it's Thursday. I was supposed to have two videos done by tomorrow. Like, Yeah. you can get that done now. I just think that's very cool. Again, I came from, like, you know, thousands of dollars in weeks, you know, in my earlier career to get this done. So I think that's cool. Um, couple of things I like the most. I don't know if this was editing or the script, but there was some point in the beginning where it was like, hey. This is something, uh, new with Wrike. And there's something to the effect of, like, we've typically struggled with this or we weren't really good with this before. I love that. That. is credibility. You're not trying to tell me how perfect and great the platform is. And it actually makes me more interested because, like, oh, this must be a significant change if this company is saying, hey, we've been kinda bad at this, and now here's this new thing. So I I actually thought that was great for the intro. And then a subtle thing too was, um, the headshot. So you might be like, uh, you know, Jess, thanks so much for recording the video. Uh, the lighting was terrible, but you don't wanna make her redo it as your internal speaker. So you can just grab her profile picture, add some human element to it, and, like, cool. I can kind of, like, as your viewer, imagine this person speaking. So it's very subtle, but I think, uh, I think it added a lot to it. Awesome. Thanks. Great feedback. Ty will, uh, Ty will have his ego stoked even more by the, uh, the, um, script, uh, compliment even though I know he doesn't use scripts. So that's just the way he is. Love it. Could be. great. Uh, Jess, what about you? I was so impressed when we were all kind of chatting, and you were just feverishly, like, at work so hard in here, and we could kinda see you clicking around, doing transitions, Zoom ins, all of that. So bravo to you because that was that I would not have the guts to do this live, uh, and and just really in awe of of you and Jordan and Emily for doing this. Um, I love this video. I think that this is such a, uh, a great, like, creative centerpiece for, uh, uh, a product launch that could be used on, you know, this person's social media, could be then reposted by the company, could be placed in the launch blog post, could be shared, uh, you know, a link to this in the newsletter or gifts from this in the newsletter. So I just think you did a really nice job of, like, again, mapping what was being said to what was being shown, and I could connect the dots really easily between the benefits that were being discussed and the features that were on screen. And the and the pacing was really nice too. It wasn't too long. Uh, I felt like it was in-depth enough and showed me, like, something new. Um, but I was never like, okay. When's this gonna end? And that that's saying a lot for an almost two minute video. That's great. Awesome. Perfect. Thank you, Jess. Alright. Ari, take us home on this one. Alright. I think the main the main thing here is that we're all a fan of Melissa, and I think we could all agree with that because, like, you're pretty awesome. Okay. Oh, So whatever comes after that. is is fine. But, yeah, that, uh, it's been this has been really fun. So I think this this video is a great example of, like, you don't need to do more just because you can't. Like, you you have to deliver a clear, credible video when it comes to product explainers. And sometimes, the more it looks like you're trying to make something appear a certain way without it actually being a certain way, it will take away from from what you're you know, the message you're trying to deliver. Here is just about keeping it interesting enough, but not letting any of the editing take the thunder, right, away from the product itself. And that's what I like about this that even though maybe you felt you need to, like, feverishly, like, get certain things to go, you know, a certain way and that that pressure is always on as an editor. I think sometimes just using it in subtly the right ways and and getting out of the way was exactly right for this type of video where you want the product to shine. Perfect. Awesome. Great. Melissa, thank you so much. We're going to you you did a great job with that round. We're gonna send you, uh, back to the backstage. We're gonna invite Jordan up to show his product walkthrough video. Then judges for these next couple of contestants, we're going to do a lightning round with feedback so we can stay on track and crown a grand prize winner voted for by our audience. Alright. Jordan, it looks like, um, are you on stage? Yes. You are. Great. I'm here. How's it going? If you could share with the audio, that would be great. Looking forward to some. twists here. Always. Um, I will go ahead and press play. Are your customer service team struggling to keep up, juggling multiple systems, repeating questions, often leaving customers frustrated? The old way of managing customers' experiences is broken. It's siloed, slow, and very expensive. It's time to stop managing work and start automating it. Introducing Talkdesk CXA, a new era of customer experience automation. Talkdesk CXA isn't just another chatbot. Oh, no. It's an AI powered platform that orchestrates a team of specialized AI agents to manage the entire customer journey. From the very first contact to the final resolution, these agents work together. One agent can understand that the customer's intent, and another can access back office systems, and a third can complete the task, like booking an appointment or checking order style and status, all in one seamless intelligent flow. It unifies your customer data, giving your AI and human agents the context they need to resolve issues faster. The result, wait times vanish, costs go down, and your human agents are freed up to handle the complex high value interactions that they should be working on. Most importantly, your customers get the fast, personalized, and effortless experience they have always wanted. Talkdesk CXA, automate the work, accelerate the experience. Wow. Alright. Jess, we're gonna turn it to you first for feedback. Take my money. Take my money. This was so good. Um, the music was, like, my favorite part. I imagine somebody at the beginning just going like like, there's gotta be a better way and, like, blowing their hair out of the face. So, uh, beautiful homage to all of the infomercials out there, um, and super clear, like, what the actual product. did. So bravo. Fun to watch. Thank Excellent. thank you, Jess. Thank you. I was on mute. Uh, the the the little banner kept coming up. Hey. If you're trying to say something, come off of mute. That's how much I was laughing the whole time, but I don't want to interrupt the audio. I think you did a fantastic job, Jordan. I think what's really cool here is you've played into a lot of, um, I'll say, like kind of like like tropes or like things like we recognize, right? Like whether it's The Late Show or John Oliver or like an old school commercial. And what I think is really cool is the ability to to kind of analyze those things, right? Like, I like this. What about it makes this this? And And then you can go to the agent and be like, all right, I want this kind of music. I want this at this time. And so I think it's cool for us as marketers. We get to analyze these things and then go play and go build something new and cool. And I found I found your approach very believable. I trust this guy. I wanna give him my money. I wanna buy all the things. Love it. Thank you. Thanks, Devin. Alright, Ari. Oh, man. So much going on. Keep, it. very on brand. Um, the the orchestrate violin, that was in in my head. Uh, I don't know if it was on purpose or maybe because of the time constraints, but there are a few times where you said the wrong word and I love that. Like, you decided either on purpose or not, like, to just leave the wrong word in. And again, honestly, I think the decision not to edit sometimes is is the right decision if, like, you wanna give that feeling of, like, I'm I'm not trying to be perfect. I'm trying to be real. The backwards hat when doing, like, a like a software pitch is is great. So, like, a lot of these little things, these little choices of that of the combination of, like, the creative direction and the way the editing kind of lets that feeling come through is really what what hits home for me here. Also, the track, like, eighties video game style track, if that's what you're going for. Love that. Um, so, yeah, a lot to love here. Awesome. Wow. Thank you. Great feedback. Jordan, thank you so much. We're going to send you backstage and bring Emily Knippa up for the final video for round three. Everyone, please stick around because you will be voting the winner at the end of this round. Emily, you've got the product walk through video, and whenever you're ready, please share your screen with audio for us to view it. Sure. I also wanna say that, um, Melissa had, like, the hardest video to edit. Melissa, you did so great. I would have died doing this product video edit. So just know, like, I was very impressed with you. She did do great. We we are impressed. One second. I think I accidentally didn't turn on my okay. We can't hear it, Emily. Try again. Still can't hear it. Alright. I'm not sure why you can't hear it, so I'll try again. Thanks. You're doing great. This depends. Um, are you, able you able to hear, oh, Oh, I. don't. There. do it now. Do it now. I'm not sure. Hi. I'm Emily from Amplitude. We recently built Amplitude AI visibility to give marketers visibility into how their brands appear in AI generated results. What you're seeing here is AI visibility data for Amplitude. Here we have the competitor mentions versus Amplitude, our top topics by visibility, as well as some of our top sources being cited. Let's take a look at our prompts. We've generated a set of topics related to Amplitude, and within each topic, a range of prompts users might search in AI tools. For example, if I click into customer journey analytics and see rank customer journey platform by cohort analysis strength, I see that we have a 100% visibility. Finally, we can generate content automatically. Since we have your traffic data, we know which pages perform best and can use these as a foundation for high quality content creation. Amplitude AI visibility is now available for free. I hope you'll check it out. Wow. Thank you, Emily. I feel like I just left a fancy hotel lobby. That was amazing. Lightning round for judging. Ari, let's start with you. Yeah. Very clean. Very clear. I like that you emphasized, like, the classiness vibe and, you know, that formal kind of elegance, uh, of the brand and that came through. Uh, and I think this is another example of less is more like that. Little bit. Thanks, Hari. Devin? Clean and classy. That's how I would say if you if Emily was like, I'm going to make some product. I always imagine these like the internal meeting. Like, all right, Emily, what do you got? You're like, I'm going to make some product videos. Cool. What's that going to be like? I'm going to go for clean and classy here. Check this out. And I think that's great. And are you said it earlier, especially for a product video? People click a product video because they want to know what the feature is, why you made it, and how does this thing work? Yes. You can add other elements to kind of like spice it up, but I think sometimes getting down to like the brass tacks with a little bit of branding on that, it works great. So I think you did an awesome job and I would fully expect there'd be like 30 more Emily clips with that type of music, like in a playlist for all of these amplitude features. Love it. Awesome. Alright, Jess. Last bit of feedback here. Yeah. Agreed. Love the Zoom ins. Love the music. Love the short, snappy voice over. Um, and like Devon said, I think this is like the start to an awesome library of content that could be embedded in all the right places in product, in your marketing. Um, really, really nice piece. Thanks. Sorry. I don't usually do a product demo, so I was kinda nervous about recording it. Oh, you would have fooled me. That was great. I'm actually very interested in Amplitude now. Yeah. I liked it. It was very. I'll. drop in our AI. visibility link in the chat. There you go. Awesome. It's a great product. We're Amplitude customers ourselves and love it. Awesome. Um, alright. Audience. Emily, thank you so much. We'll send you backstage. Audience, it is now your turn to decide who won. So we're gonna open up the poll for you to vote on the winner. Um, take all of the videos you saw today into consideration. We've got Emily Knoepa, Jordan Tenenbaum, and Melissa Kovac as the three contestants here. I wanna thank them, and I wanna thank all the judges. Had an absolute blast hosting this with you. As a reminder, the agentic video editor, what you saw today, what our, uh, contestants were able to do in just a matter of a few minutes using the editor. Imagine what you could do in twenty minutes, thirty minutes, even longer. You can really go as classy as Emily went with that last video, as, um, silly and full of twists and turns as as Jordan did with his original video, or a really, uh, uh, awesome, super difficult to do in real time, but turned out amazing concept that Melissa did in her video. If you wanna learn more, we have the Agenctic Video Editor CTA on one of these sides. It's a big orange button. And if you're a customer of ours, you get access to everything you saw today on Monday, so be on the lookout for that. Um, alright. Let's see if we have voting complete here. Marketing team backstage, give me a thumbs up if we're, um, if we're gearing up to announce the winner. Okay. Got a thumbs up. So we're getting ready to announce the winner, but before we do, there's a little something we need to do. Alright. That was our golden buzzer. Thank you, Ari, for the suggestion there. And our winner of today's Marketer's Got Talent is Emily Knoepa. Emily, please, uh, come on stage. You are our winner. Um, but everyone is a winner here. So you will be getting the grand prize, but each of our contestants will also be getting an incredible prize as well as, uh, the folks that engaged really well in our in our polls and in our chat will also receive a follow-up email with prizes there. But everyone is a winner. We'll bring everyone back on stage. Emily, how do you feel? I'm really shocked. They Melissa and Jordan are so great at this. It was like, I could I'm really, really shocked. You know what? Today's been all about shocks, shocks and ahs, and that's what we're all about here at Goldcast. So thank you so much. Thank you, Melissa. Thank you, Jordan. Thank you, judges. This was awesome. Hopefully, a news station or a TV station picks us up and we're able to do this again at some point in the future. Um, if you haven't already, please go check out the Ajentic Video Editor. Check out the amazing products that these marketing leaders are a part of and we will see you next time. Thanks everyone. Thank you. Great job, everybody.