Transcript for "Behind the $18M: Event Setup and Workflows That Actually Worked in 2025": Hello, everyone. Let me just change this real quick. I'm a little bit OCD. I like this square a little bit better. But, everyone, I know it's top of the hour. I'm gonna give it a maybe a minute or two for some people to kinda trickle in here. I'm actually really excited about this session. This is our fourth episode for AI Revenue Playbook, specifically showcasing our workflows, and I have a very special guest here. And the reason I'm so excited about this guest is oftentimes when we talk about events, we just kinda talk about, you know, the outcomes and all that, which we definitely will get into. But I definitely am excited to showcase our design team, who's kind of the brains, making sure these visuals, the branding, the experience all ties in cohesively. So I think the reason it's fun for me is I get to give, you know, Zao, our guest, and her team the flowers that they deserve to make sure that all these experiences we're able to create, you know, for our prospects and customers and even giving you guys the inspiration for this is really exciting for me. So, yeah, I know it's at the end of the year here, so I'll let's just go get started here. A little bit of our housekeeping. I just wanna emphasize here. Yes. This is gonna be recorded. You will get a recording after this video or after this webinar. I am not a video. This is me live. I do like these to be very interactive. So please, please, if you have any questions, hot takes, whatever it is, feel free to drop it in the q and a tab, and at the end, we'll be sure to get to your question. And if we can't get to your question during the webinar, we'll be sure to follow-up with you, or I'll be sure to follow-up with you in this sense. So we have a lot of helpful docs here. If you go on the right side of the chat bar, on the docs page, you can see a lot of the helpful resources, whether it's what is Goldcast, some of our products such as ContentLab that I'll be going into as soon as our case studies. So whenever I'm referencing that, feel free to kinda access it whenever you can. I see the chat. A lot of you guys are dropping where you're from. It's a great place to start. Tell me where you're from. I'm based in Pacific Northwest here. It's currently raining a lot a lot a lot, so I'm indoors, and I will be for the foreseeable future. So with that, I kinda wanna briefly go over our agenda. We have a packed agenda here today. And the and these are the we I'm gonna go over the 2025 Goldcast recap. I know it's that point of the year where we're evaluating all of our big bets, all of our events for 2025, how they performed, and how where we should double down on for 2026. So we have a lot of cool cool data points for you, you know, how we did specifically with our virtual events, webinars, and videos, as well as our customer statistics there. So, yeah, super happy to kinda dive into this. Again, this session is gonna be myself and our creative director, Zao, who I will be bringing up here shortly. But let's dive in. So, this is a lot. At Goldcast, we hosted over 114 events. Like, that is a lot. So I'm really excited to kinda go into the data here. We've had historically an average of 39% attendance rate. We have our benchmark, you know, we in our bench our webinar benchmark report. So I'm actually really happy at overall how our team performed here in a sense, you know, making sure that, one, we're driving registrants to these events, but also providing the value for them to show up and engage with us. And just to showcase, these are our top events for the year of 2025. I'm not sure if you guys were able to attend some of them, but our recent one, AI Marketing School, had over 2,000 registrants. And our second place were in was summer camp. And I'm actually gonna be going into each of these top performing events and with Zao of how the team was able to design and concept these events. So more to come on that, but this is just a nice little reflection for us. These, I would say, the top two at least were our, I wanna say, summits that were a little bit longer, put in a little bit more work than a single webinar episode. So super excited to go into the details there, the concept, the design, the intentionality that went into that, and it was a really great success. And we had, a few webinar episodes breaking down specifically summer camp and how it drove XM in pipeline for us. So if you guys want, I'll drop it in the chat probably at the end of this run through just you guys can access the playbook and the learnings and takeaways from that. And, yeah, no surprise there. One of our highest, engaging events with over 2,000 had our top attendees. We had over 900 attendees tune in for our AI marketing school. Our summer camp virtual summit was over a span of, I believe, three days. So overall, holistically, we had 667 registrants or attendees to that one, so that was really exciting there. And again, the webinar, we, you know, myself, our team, and anyone who does webinars, we we put in a lot of work to curate really strong content for our audience. Right? So we wanna make sure that it doesn't necessarily just collect digital dust right after the webinar. So really exciting to see that after we produced it, you know, this content, whether it's long form posted in your you know, on our YouTube channel or we clip it with using our agentic editor here. You know, we wanna make sure that the lifeline, you know, we get a lot of, you know, mind share runway from these events that we're able to host. So, you know, less about us, and I'm really excited about these slides here. It's yes. Those last few slides were about us, how we use Goldcast, our events, our takeaways, all of that, but I'm actually really excited to showcase our customers. You know, we've had over 28,000 events hosted in Goldcast. Now, I think that's just a really strong testament to the demand and how it's working for our customers, how we're able to support their pipeline endeavors, and just the overall experience we're able to provide whatever segments or vertical your company is hosting in. Given that over 28,000 events, over 7,000,000 registrants, and attendees across all hosted Goldcast events. That's a lot of people. Obviously, some of them are repeats to a certain degree, but just holistically, really exciting there. And one of our highest number of attendees that our customers held was at seven thousand six hundred. That's a lot of people. So kudos to you. Obviously, we didn't disclose that and just kinda shows you the potential, and we just really wanna celebrate you guys as our customers and who are using our solution for that. So thank you. And another slide here is, you know, a big a big push for us here and a big bet that we're betting on is around video, long form video, whether that's webinars, customer recordings. And we really wanted to showcase, you know, how many number of clips our customers were able to create from their long form videos. So over here, we have over 317,000 video clips generated. That's a lot of repurposed video, and that gets me really excited because, one, all the hard work your team has gone into producing these long form content with your guest speakers, internal speakers, we're seeing a lot more runways with that. So just a big shout out to you guys. We're seeing this number, this trend over month month to month increasing. And I think that's just the direction that we're heading, and that's the bet that we're making on. And that's something that we'll continue to do to really, you know, help your team get the full squeeze out of all your work that you're putting into these videos and campaigns, and ultimately, to help drive more pipeline in that sense. So that's our Spotify recap version, but Goldcast edition. And with that, I'm really excited to introduce Zao, who is our creative director. And I have this video here for you to kind of showcase our design for one of our top events here. So I'm gonna play this video, and after this video, she will be joining. Alrighty. I I know I just wanted to tee that video up. I think that gets really exciting to introduce Zao here. Hey, Zao. Wanna introduce yourself? Hi, everyone. I hope you guys are having a great week, and thank you for being here. As Brandon said, like, you know, I'll be taking you guys through our internal design workflow and how we stay aligned with our content team right from the planning phase of our campaign. Right? So, I have shared my slide. Yeah. So before we dive in to sort of going through the workflow, I would like to quickly highlight a few focus areas that we consider before a design process. Right? So we make sure that we design for clarity. When someone sees a campaign asset even for a few seconds, they should instantly understand what it is, why it matters, and what they should do next. Right? So we make sure that our design is less distracted. Right? Secondly, we design for conversion. Right? We strongly believe that design should gently nudge a viewer towards an action, an action to register, sign up, and show up for the event. Right? And lastly, this is something that we've been focusing a lot. Right? So design for emotion. I would say that design has evolved at Goldcast, and we've learned we've learned that when design feels human, it builds trust. Right? And and trust drive actions faster. This is the only reason why we focus a lot on design that triggers emotions, especially nostalgia because it connects with people quickly and thus resulting to a better engagement. Right? So let's just quickly dive in then. Alright. There you go. My next slide. Yeah. When we sort of learn about a new campaign in the pipeline, we sort of get into a quick, kickoff call with all the stakeholders just to get an understanding of of how, of how we plan the campaign and, like, you know, what what would be the campaign size of it and what's the target registrants. And mainly, like, you know, we get an understanding about the team that we will be picking up. Right? So that gives an overall understanding of of the campaign that we'll be planning and taking forward. Right? So with all that understanding, we come back, and sort of sort of, get all the designers sort of, involved in this whole, phase. You know? I would say this is the first phase that we mainly focus on, which is the inspiration phase. Right? So we normally use Figma, for collaboration. We do a lot of collaboration, brainstorming, and then we share ideas, and we run, like, continuous design sprints. Right? So so, basically, this phase, it can go for, like, two weeks, one week depending on the size of the campaign. Right? So, since we've taken AI marketing school as one of the examples that we're going through right now, I think, we we spend a little over, like, you know, weeks time just focusing on the concept phase. Right? So we take this as an opportunity for the entire team to learn from one another. Right? So we've been thrown with one team, but then as you could see that everyone had their own perspective, towards design. Right? So this with this, like, you know, we sort of, we sort of discuss a lot about, design treatments, typographies, like, you know, the elements which we feel it works. Right? So with that understanding, we get into this whole phase of thinking. Right? So this is when you're putting on this thinking cap and you're thinking about, different design elements. Right? So so from that very initial inspiration phase, you have to sort of start narrowing down those concepts to sort of, you know, to sort of get into this whole phase of getting designs ready. Right? So here you think about the tools that you'd be using. Right? And then the concept sort of working on a logo if the campaign requires a branding, of its own. We think about the image treatments, branding, typography, color palettes, even icon treatments. Right? So you think about a lot of things in this phase. And then once once you are sort of clear about certain directions here, this is when you get into the actual hands on design phase. Right? So we sort of encourage every designers to participate here, because because you get to see, like, great results there. Right? And then it's a great opportunity for everyone to share ideas across. Right? So whatever designs that you're looking over here, these are all hands on designs that's been worked by individual designers based on one single team. Right? So these are various options of, the concepts that we came up with, and I wanna share more of it. Yeah. So more options there. And, and then after this, we sort of get, the designs ready, to share it across the external stakeholders, which is our content, teammates. Right? So we share it with them. We we announce the whole team that, hey. Like, you know, this concept, for for AI marketing school is ready for review. So everyone gets into this phase of voting session. Right? So they get on the Figma file, and then they sort of leave comments, feedbacks, and then they start voting there. So everyone sort of, like, you know, votes for the design that resonates best, for them. So that's how we go about, like, choosing, one single concept, the final concept that we'll be pushing out for that campaign. Right? So, when we got the concept final, this is when we start thinking of scaling that concept. Right? You have the final concept. You have to scale it, you have to scale it, like, you know, like, through all the collaterals that you are that you've already planned about. Right? So you think about social collaterals, you think about logos, bigger headshot treatments, branding again, and then you start thinking a little bit about the hype videos, registration page designs, promo assets, etcetera. Right? So with that, you get into the the final stage of, like, building out those assets. Right? So here, I put it looked like a collapse right now, but, like, you know, these are a few examples of all the assets, the final assets that we came up with. So you see the social boosters, you see ID card designs, speaker image treatments, and then you see, like, you know, like, frame storyboarding for, like, you know, that we normally prep up before we get into the whole swing, like, you know, of animation. And then we also look at session transition video frames, etcetera. Right? And then we also get into, designing the registration page. Right? So that, I would say, that would be something that takes a little bit, like, you know, longer than any building out any of the assets because we look at experimenting a lot with the product. Right? So for building out a restoration, page, we use our own product. Right? And since it's a DIY product, we work with a lot of design blocks. Right? But for each of these campaigns, we we try to sort of make it in a way design it in a way that there's continuity. Like, you know, that sort of triggers this want of a viewer to keep scrolling to digest, like, you know, to get more information out of it. Right? Yeah. So once we final all the assets, we throw the like, you know, the designs to the video team again. Right? And this is when they start the video ideation phase. Right? So it goes face by face. Right? So once the concept once the designs are locked, the video team, like, you know, picks up the the design directions. They start thinking about storyboarding, like, framing, like, you know, the designs and then the different types of assets that we've planned out for that particular campaign. We've even given a lot of time thinking about the background music score. We don't we sort of take every element as an opportunity to sort of help trigger that that that feeling of nostalgia, you know, that sort of backs up the whole team. Right? Going forward quickly, okay. So this is how we start storyboarding, an animation video. Right? So you start off with the the static designs, and then the video team sort of comes in. They work on their magic, and then they, sort of, like, you know, work on the final video production. And here's a little bit of snippet for, more like a like a back backstage, like, you know, scene of, like, the tools that we use, like, you know, especially for video animations. Right? So we normally use after effects because I remember, like, you know, when we started promoting AI marketing school, there were a lot of questions, like, you know, that came in to the team asking, like, you know, how did we actually build those promotion cuts, you know. And we did the same for summer camp, and it was a big hit, you know, because we actually believe that it cut through the noise of design out there. And then for AI marketing school, we made this, ID cards animation. Right? We did use AI to some extent, but I would say 95% of it is, like, all hands on work done on after after effects. Right? And we do use, Premiere Pro as well for editing videos, but we use solely after effects for any animation work. Yeah. So I think that's pretty much, like, you know, from the design workflow standpoint. And then I would want to conclude with a retrospective. I would say, like, you know, more like a finding that we have. Right? So so yeah. I mean, as Brandon also mentioned, like, you know, when we started planning this, this particular campaign, we were actually targeting only thousand registrants. Right? And then it hit over, like, 2,000 registrants, which was amazing for us, and, the team was super proud about it. And then we feel that stronger engagement on on visuals. We we sort of, saw, like, you know, a more engagement, like, stronger engagement on visuals that use nostalgic elements. Right? And and I've and I would say that, like, you know, we, the internal team, not just the design team, but I'm, but also the content team sort of enjoyed the entire, entire process of building out this campaign because we felt more emotionally connected to it. Right? And lastly but, like, you know, we genuinely feel that people remember the feeling of the campaign that gave them and not just what it said. So I just want to conclude here, and I hope I wasn't going too fast. Right? No. And was. great. So thank you. we have some great questions coming in, and I think you nailed it. We do a lot of webinars, and we know a lot of our customers. also do a lot of webinars. And I think for us, we do try to, push our solution in terms of creativity, and I think that's something that Zao and her team continuously does in a sense. So specifically, there's a lot of questions around, you know, what is your team size, you know, what is your how long does it take to do this, like, how much are you promoting. I'm actually I'm gonna put you on the spot here, Zao, and ask you a few questions. Okay. But just to preface, everyone, I know that certain teams, you guys may or may not have the design support here. So I know some teams are a little bit leaner. You may not have the resources to really invest into these these elegant branded themed events to a certain degree. But I think the core of it here, regardless of how nice it looks, is something that Zao mentioned, and that's something that we approach as well. It's, we do so many webinars, and quite frankly, I don't even remember a lot of the ones that we did for this past year. We have over 100, so I don't expect even our attendees to remember specifically what was, you know, what your takeaways are, but at the end of the day, people do remember the overall experience of it, and we tend to find that themes kinda add to that. Right? So a lot of there are popular ones. People remember how we made them feel. For example, those cards, those speaker cards really. made a great impression. Yeah. Mhmm. We see people messaging on LinkedIn, how you made it, like, all of those things, rather than what was exactly covered during the webinar. So that's the kind of the science we follow the, you know, the psychology behind it. We wanna make sure that people. remember their experience and how we made them feel. And, obviously, like, we. want them to take notes and take away and get value from the content itself. But with that, I have a I have a great question that I from Shannon here. You know, Zaf, do. you how many people are typically involved in this concepting phase? What does that workflow look like? How long does it take? You know, what's the back and forth like? Just kind of some color into that if you can. Okay. I'm I'm I'm just gonna talk about the concept phase. Right? So we we actually encourage the entire design team to participate here, because this is we take it as an opportunity to sort of, like, you know, think outside the box and to be more experimental because, sometimes you you get stuck working with a lot of other mundane, like, you know, design stuff. Right? That's repeating and then templatized designs. Right? So, anything that requires concepting, we we take it very seriously. Right? So I would say the entire design design team, like, you know, gets the, work work on this. I would say, like, if I have to head count, I think, like, five of us, for now. Yeah. We're excluding the video guys and the developers. So yeah. And then for con the the concept phase, I would say it differs from campaign to campaign, right, depending on the size of it. Right? So AI marketing school summer camp, we normally, we normally ask the team, like, you know, for, say, two weeks time, like, you know, from the very beginning of the inspiration phase to concepting and sort of try like, you know, working on hands on work and having designs ready, for review for the team. Right? So I would say, like, two weeks for bigger campaigns, one week for, like, slightly, like, you know, like, medium sized campaign. So that's how we sort of, like, you know, plan backwards, when when we have to really, talk about the timeline. Yeah. Sounds great. I know there's a few more q and a's coming through around Zao. For the sake of time, I'm gonna have to move us, but we'll be sure to follow-up with you guys on that front. Let's let's get this moving here. Let me go back to slides here. So we I know we're basically be able to go through the the design concept thing the theme work of our events. I kinda wanna transition us into the pre event workflows, our next agenda point here. And I specifically want to cover, you know, the timeline, our working relationship as in myself and Zao as we're coming up with these events, you know, the the back end of how we're able to create it, the timeline, promotional windows, how we're able to select speakers, and just a few examples of our upcoming events, how we're promoting it, and how we're ultimately looping in our sales and go to market team here. So with that, I know, Zao briefly mentioned timeline. We don't give them enough time, quite frankly. We're we're kinda we kinda figure out our next event. They're really great, and we figured out our kinda motion to build a high quality theme event. And and I wanna say maybe I wanna say at at worst four weeks, at least a month. Obviously, they would want more to create a and theme and brand and promote that, you know, with our database, our LinkedIn audience, our speakers audience. But I think that's the general timeline we we are able to provide them and work with them, and they're very flexible in that. So how are we how are we choosing our speakers? I think this is our philosophy as a marketer for me. Like, if I know anyone is a great subject matter expert and that's something that I'm interested in as a topic that's relevant to, like, our space and even just marketers in our community, I think they are a viable option for a great speaker. One, you know, them being a SME, great. I like, you know, something that I learned from them. I want other people to experience that and learn from them themselves, giving them the platform to do that. Two, if they're if they're a part of a company that we want to partner with, work with in a sense, and all that. Three, typically, what we've seen is we love leaning on the audiences that our speakers have built. Like, these four are just an example that have recently spoke at one of our at a few of our events. And, you know, we like to lean in on their audiences to pull in for potential prospects, customers in a sense, to really engage our ICP. I know that's a little bit different. Some ICPs, some of your, you know, guests, your verticals or segments may not kinda operate in this way, but we found this to be really successful for us in terms of gaining that organic traction, whether we are leveraging LinkedIn, their, you know, their databases to partner with them for their sends and all that. So that's kind of the philosophy around that. As far as event workflow, I'll just use this one quick plug for Frosty Fest here. This is our upcoming event in about next week. So this is our favorite event to host. We're you know, we have a week of promotion left, and one thing we like to do is really leverage our speaker. So you can see here in this slide, you know, Kate. She's gonna be hosting this one, DJ Kate, actually. And so we like to use our social page just to really get the word out to people. Sometimes we put money into it, whether it's partner promotions, sometimes it's just us. So, you know, not all things work. Sometimes things work, sometimes things don't. So you just kinda have to take it with discretion and based on the audience and the topic and all that. So that's just that workflow. And I'll go into the sales motion here. Obviously, the other slides, Zao and team has touched up. I am not a designer. This is my very poorly designed slide. So given that, this is kinda how I like to think about events, the life cycle of it. Right? I I see three key touch points here that I like to work with sales on. You can see the bell curve. When people register, you see a little bit hike of intent that's before the event. And then during the live event, like, right now, that's where we are. That's the highest point of engagement for you can get from your prospect or customers. Right? And everyone tends to just kinda focus on post event. What we like to preach here to our BDRs and our AE team here is we like to engage throughout the entire cycle. You know, we like to build that connection pre event, during the event, and post event. You know? For just, like if you're just thinking about it mathematically, like, if you're only engaging post event, that engagement or that level of intent significantly drops off. So we wanna make sure that we're building that relationship, that equity, the mind share all throughout the entire experience there. So that's kind of our philosophy in that workflow, and we've actually seen pretty strong really strong success with this motion amongst our our team here. And I have a few screenshots that some of our, you know, top performing PDRs have shared with me, for, you know, just blocked off a few names here. But you can see here, like, all three points of their life cycle, pre event, live event, and post event, the amount of conversations and engagement we're able to drive with our prospects throughout this motion. So that's the entire motion. We loop the we loop our go to market team in as soon as even before we're promoting the event, before we're driving people so that our team knows throughout this motion that we're, you know, they're in the loop. They know what to talk about. They know what our prospect or customers are signing up for and what they care about. So that's kind of our, you know, our sales go to market loop here. And how do we do that? What do we use? You know, we use Goldcast. And I I know you don't the thing about this and the great thing is you don't have to have this same exact tech stack as us. But for our purposes, we we drink our own champagne, and we use Goldcast as our engagement platform, virtual events, and all that, webinars, and all that. And then we have HubSpot CRM. The great thing about this, and it's a bonus workflow for us, is that Goldcast has this Slack integration. So for us here, you can see in the Slack, Slack screenshots. These are the type of alerts that our team gets. Right? When a new prospect signs up for an event, they know they know. They get that Slack notification. It lives in Salesforce. It's all synced. So they know that when a target account or whatever it may be registers, it gets put on their plate. And on top of that, let's say they attended the event, they get all of this extensive event engagement data. And for us, this is allows us to really curate that post event follow-up based on all the poll questions they asked, answered, how they engage with us to really have a personalized touch rather than a simple, hey, thanks for joining this webinar. So that's a vantage point that our BDRs and our a teams really like to leverage and to really engage with our current prospects and customers. So with that, I have a poll question here. You know, just the holistic life cycle events, I know there's a lot of work that goes into that. I would love to hear what the general sentiment is across the board here. I just launched it. On the chat bar, if you go two sections right to the polls, would love to see, you know, which part of your event setup takes your team the most time, whether that's design, whether that's coordinating with internal or external speakers. I know sometimes we do we host a lot of events, so, you know, bringing in new speakers sometimes gets a little tricky there. Outreach, getting registrations, workflows, and then post event content repurposing. Okay. I'm seeing I'm seeing two leading parts right now. Oh, very interesting. It seems like coordinating speakers and internal stakeholders is leading, tied with promotional outreach and driving registrations. I think for me too, you know, the promotional outreach and driving registrations is a unique one, and it's very case by case. If you're part of a larger enterprise and you already have an audience, for example, a large database that you can promote to, you don't necessarily have to supplement that. But if you're part of a earlier stage and you don't necessarily have a large audience and database to work with, you know, you have to get a little creative to borrow someone's audience, whether that be a guest speaker, and that kinda ties into, you know, getting a good speaker who has that audience, who has that expertise in that sense. So I'm gonna close this poll now. Appreciate you guys answering. But quite transparently, I I wouldn't even say, like, we figured all of this out. Like, all of these go kind of hand in hand, and, you know, one snowball leads to the other. Alex, I see your comment creating content. Yeah. That's a good one. I think we have a great content team here. We we can continuously advocate for us, but, honestly, a lot we actually lean pretty heavy on our customer content. We love sharing, echoing what our customers are using. They often challenge us to go above and beyond how we're doing it too. So we love to echo the stories of how our customers are using our entire tech stack there. So with that, let me proceed here. So let's go into the post post webinar or post long form content or whatever you and your team is doing. I have here, three playbooks that I have linked. If you go into the docs section of that little chat bar on the right hand side, you should be able to see your resources there. But, basically, the reason I wanted to call this out is the people spend a lot of time curating that content. Right? And a lot of the times when you record these hour long videos and you send out the on demand recording, a lot of times people don't even click to watch. It's just too much. So for us, we found that, you know, we put a lot of effort into this. Like, let's get some value out of this. So you can see here, oftentimes, we will not often, every time, we will repurpose any long form content. And how do we do that? We use our agentic editor, ContentLab. So what that does is you can put in an hour long video or webinar that you produce. You can put it in there, and it will using AI, agentically, it will create clips that you can leverage, whether it's for your social content on LinkedIn, whether it's for, you know, campaigns you can use for outbound nurture and all of that. So for us, we like to take this is an example here below at YouTube. We took our summer camp series. We put in the entire sessions there, but we also created clips. These short form clips, we're seeing a lot of engagement via social, whether it's YouTube, LinkedIn, and all of those channels to really build that post on demand, you know, evergreen motion. So for us, we can use our go to market team to leverage these clips or even send the long form videos to really engage with our customers, prospects, and all of that sense. So I'm really happy to share the three links here. The first one, they're all a little bit different. The first one is how one of our customers, Box, is using our video content editor to create three times to create assets three times faster. Right? And for us, this this is like free money on the table, the way that I think about it. You spend a lot of money, time, mostly time to create these valuable assets. We wanna make sure that you're getting the full squeeze out of it. So I will definitely lean into that playbook. A lot of our customers are doing it. I see Mark in the chat. He's one of our he Mark, he's one of the integrated marketing managers at Intercom, and he he has a we have a case study with him, so you can definitely reference that video. So that's a great place to start. And the second, there's a lot when you put in a lot of effort to these curating these events, virtual events, we want to make sure that your team is actually engaging with them accordingly. So for us, that second playbook right there, turning event engagement into pipeline, that's our entire play with our BDR team. You know, it shows actual sequences that we use that we've seen success with throughout the entire life cycle of the journey that I mentioned earlier, you know, pre event, live event, and post event. So that's something that I would reference, that we found success with and would love for you guys to adopt that same kind of workflow. Obviously, the way that your org is structured, the way that your topic, your segment vertical is is different. But at the core essence of it, if it's to engage customers, engage prospects, I think it's a great framework to follow. And lastly, the third one I have here is just how Hootsuite is using all of their long form content to create, you know, content clips to use it and to optimize their on demand webinar page. Again, I think the whole theme here and the purpose is let's get more out of what you guys are already doing. Right? And then there's a level of let's scale what you're doing, but at the essence of it, if you're doing this, we wanna make sure you're getting the most out of it. So I think that's the core theme that I would love to nail on, and we do have a free trial for our ContentLab. You can see it in the docs page here. We have a ContentLab free trial. You can go in. All you have to do is if you have a thirty minute, one hour long video, you can just create your account, post a link, whether it's a YouTube link, Google Drive link, m p four file. You put it in, and it will show you it can how it can clip up 10 clips in a matter of minutes there. And that you can use, you can customize the brand to meet meet to match your brand, and it's a super easy, great way to get more life out of your, you know, your hard work content there. So I'm seeing a lot of questions here. I think I wanted to leave some time for that here in the last six minutes here. So kinda happy to go through them, but let's see. Let me pull it up here. Let me pull this up. Let me stop sharing the screen. This is a great question for you, Zao. I know, I think this this will articulate how our teams are able to work together. Oftentimes, it's me and our team pressing very tight deadlines for your team to produce whatever content that we have or whatever event that was coming up. But how long before the campaign launch do we start this whole planning process? I have my answer, but I I I'm kinda curious about, like, your team's perspective, Zelle. No. I I think we sort of, like, you know, start by breaking the, the assets in different parts. Right? Because we normally aim to start promotion a month prior. Right? So for that, we actually know which, collaterals to have ready first. Right? So you need the registration, page, like, you know, built out first. You need the email banners, if, email signature, like, you know, like, so so you know exactly which collaterals you need to have ready face by face. Right? So I would say the first step, like, you know, it has to be ready, prior a month's time because that's when we start promoting, right, a campaign. So from a design perspective, I think that's something that we always keep, keep an eye on because we don't wanna miss out that. Like, we don't wanna, like, delay any launch. Right? So so I would say, like, a month and a half maybe, that's that's when we start sort of, yeah, that's the time that we take to, you know, to sort of start, putting everything ready. Yeah. That's the ideal timeline. But I will say, and I'm. guilty of this, like, sometimes, like, things change, for example, speaker like, getting a speaker locked in. So, Yeah. you know, you so just. I'd I hate to do it, but we just have to be a little bit flexible, and Zao and her team is incredibly flexible. So I wanted to publicly thank her and her team for that. And that actually kinda leads me to my next poll here. I'm kinda curious what what the temperature is amongst your teams here. Regarding events, I'm kinda curious, like, what are what would you be your, like, biggest blockers regarding your event ecosystem? And some of the question you can see I just launched the poll here. I just kinda wanna I'm curious about your top one here is, Zao, if you can see the poll for us, what. would you what would you if you had to pick one, what would you pick? I would pick the last one. Speaker confirmation because I feel, I feel, like, you know, your hands are tight and you can't go live with any promotion, like, you know, till you final a speaker. And sometimes I mean, it's okay. Right? I mean, we have to be flexible there. Like, there are speakers that drops out, like, you know, last minute. So we have to sort of, so that's something that holds us back, but then we always sort of definitely, like, you know, figure out a way to go about it. So so so yeah. That's something that I remember waiting waiting on, like, you know, like, couple of times. So yeah. Yeah. I don't like I mentioned, there's no, like, silver bullet for us. I think depending on the event, depending on whatever whatever it may be, like, some like, we feel the strain of all of these. Right? And this is something that we're actually good at in a sense. But it's actually quite interesting to see across your guys' answer here. It's it seems like the leading ones are either, you know, proving ROI, connecting to pipeline. Speaker confirmation is actually at the top. Mhmm. So I feel like everyone is feeling the pain of that, whether it's finding a good speaker, some an SME, you know, getting their audience, getting. Mhmm. getting just relevant or valuable content from them. I think here for us, what we try to focus on is, yes, we want to provide valuable content, yes, we want to provide value to whoever is registering and attending in a sense, and we want to make sure that everything that we do from that point is marked with intention and executed to the best of our ability. Right? And I think the whole experience of virtual events and webinars is something that we want to focus on. And for us, that really starts with, you know, stage one, working with our content and design team to curate relevant and valuable content. But throughout the entire life cycle of the journey, whether it's our sales and marketing alignment that's on goals, follow-up touch points, that's the experience we want to really optimize for. So we kind of view it as this holistic thing. It's not just one area that we excel at, but we wanna just optimize the entire experience, and that's something that no. We're not perfect at, but it's something that we're we are continuously working to get better. And it's actually really fun to hear how other customers of ours, you know, who continuously invest into this channel do this and execute. So, yeah, again, like, it's it comes back to the theme of, you know, drinking our own champagne, you know, learning from our best practice, but also seeing how our customers are doing it to their best ability. So that's been a really fun moment of reflection on how we can get better. I know in the beginning, we were talking about our version of Spotify recaps. So, you know, big shout out to our customers who are continuously challenging us, stretching our software, testing the limitations on that front. And yeah. I I know we're out of time here. There's a lot of questions we haven't got to, but we'll be sure to follow-up with you guys on that front. Again, I just wanted to make a quick quick plug. I know it's holiday season and things are getting busy as you prepare for, you know, fiscal year 2027. But with that, we have one final event for the year coming up next week, personally, and even the entire company at Goldcast. This is our favorite event. What kind of webinar is this? It's not we're not bringing on a subject matter expert. We're not talking about pipeline. This is just good vibes and good times. We're gonna be having giveaways. It's gonna be hosted by our very own Kate, a k a DJ Kate. It'll be an hour long of good music, good tunes, and giveaways. So there's gonna be a link in the doc here. You can see Frosty Fest twenty twenty five. This was one of our best events last year. So if you haven't signed up for it already, I would highly encourage you guys to sign up. And, yeah, I know it's coming up on the end of the year, so hope you guys finish this quarter strong. If your quarter ends in January like ours does, then got a extra month there. But, you know, it's been a great 2025. We we appreciate our customers. We appreciate, you know, all the marketers. We know the work that you guys put in, and just wanna thank you guys for a great year. And thank you for joining. Thank you.