Name: How to Get More Out of Your Webinar Program (According to 522 B2B Companies)
Uploaded: 2026-08-13T18:16:35.106Z
Duration: 41 min 33 s
Description: How to Get More Out of Your Webinar Program (According to 522 B2B Companies)

Transcript for "How to Get More Out of Your Webinar Program (According to 522 B2B Companies)": Hello. Hello. Welcome to Goldcast Insider. Good to have you all here, and a big thank you to our partner, MarketingProfs. My name is Alana, senior product marketing manager at Goldcast. And as you can see, I am not AP here. He unfortunately has two sick kiddos at home, so I'm stepping in for him today. I'm also a little bit of a data nerd so I'm really excited to be here and Insider is also one of my favorite Goldcast programs. And you already see Alex here. Alex, leads our brand and content team as well as the AI marketing alliance. And everything we're sharing today comes from our 2026 twenty six B2B two b Webinar Benchmark Report, and this is the biggest benchmark we've ever put together. So we had, let's see, over 26,000 webinars across 522 B2B two b companies covering a full year of real webinar data. And the report is linked in the docs tab, so definitely grab it if you haven't already. And here's how today is going to work. So we have six sprint cards for this session. Each one takes a common webinar myth, hits it with the data that challenges it, and then gives you the test that you can actually run with your own program. So these are yours to keep, and we'll make sure to send all six to you after the session. And every card follows the same format. So you got the misconception, the data or sorry. This yeah. The data and then the test. And we'll have a q and a at the end, but feel free to drop questions in the chat or use the Q&A and a tab. We'll keep an eye on them. And we got some really great stuff today, so take it away, Alex. For sure. Thanks, Alana. So, yeah, how this is gonna work, we as Alana said, we we went through over 26,000 webinars. It every year, the Webinar Benchmark Report, I have the pleasure of working on it. It's a lot of fun, and it gets bigger and bigger every year. And there's a lot of data, but what we really wanna do in this webinar is try and make it practical for all of y'all. And so as as Alana mentioned, we're gonna go through some misconceptions with some myths. We'll talk about the data, and then we are going to, give you some tests, some practical things that you can, implement on your team right away, and hopefully make a difference. So with that being said, we have our first poll to warm us up. And that is what day do you typically run webinars. This is a really interesting one, because the data was very much skewed to one particular day, and I'm very curious to see if that is the case, with our audience here today. So let us know. It's interesting. I mean, Alana, I think you know you know the the, data and answers here. But so far, it's skewing very much in line with with the data. We're seeing mostly midweek and the majority on Wednesday and Thursday. So that's really interesting, because if we look at the myth, and that's that Wednesday is the best day to host a webinar. And, you know, pretty much everyone that we saw in in the data, everyone runs with it. And so what we do see in the data, yes, is that Wednesday is the best day to host a webinar, but popular and best are not really the same thing. And here's where everyone schedules. So Wednesday and Thursday at 30%, Tuesday at 24%, very in line with what we just did on the poll there. And Monday and Fridays have barely any any, have barely any there. But now watch the attendance flip. So Mondays are 47%, which I'll just pause there. That's, you know, obviously pretty wild based off of everything we've just said in the data, but then also what you are all saying in in the chat and in the audience there. And Fridays are almost the same. Wednesdays and Thursdays drop to the bottom around 39%. Still a significant amount, but, you know, almost 10 points more on a Monday and Friday. And so that's the what we're seeing is the crowding tax. So when everyone piles into the middle of the week, you are all fighting for the exact same calendars and the exact same attention. And then it gets more specific by audience. We will have, Tori will drop at some point. We have a, like, a Webinar Benchmark GPT that we did. So we put all the data in a chat GPT, and, you can ask it based off of your industry. If we had looked at that industry, you can you can look at it. But for this, we looked at tech versus non tech, and we're seeing that tech crowds show up best on Friday afternoons between two and five eastern at 50%, which is, like, 20 points above the average. And non tech is Friday late morning, almost at 48%. So Friday afternoon is is genuinely underrated. And the single busiest hour of the whole platform is noon eastern, which makes a lot of sense. You can schedule there for the biggest crowd, or if you want, you can dodge it, to have less competition if you want. And what's interesting here with the noon and we run this very often at GoldCast, usually between twelve and, one. And, Barbara, yes. This is, it's mostly US data, but we do have we did look at international ones as well, and then we corrected for the timing, just FYI. So it is international data, but most of it skews US, Canada. So, what I was gonna say, though, on on the international is noon and and 1PM is usually best because you can get PST in the morning, and then you can get usually Europe in the afternoon. And Asia is obviously a little bit later in the day, but, noon tends to be best for us. But the real winner here in general is Tuesdays, I would say, as an overall with 41% attendance and almost 300 registrants. So it's a strong rate, real volume, without that, like, midweek Wednesday pile up. But here is your test, and this is where it gets practical. So we're calling it the crowding tax audit. So take your next two webinars and, run one on your usual day and then, one on a Tuesday or a Friday or a Monday or a Friday, and then hold everything else, the same. And then from there, I would suggest you measure, like, total registration, attendees, and pipeline as well as no shows. And then if that test date pulls more total attendees, you found a less crowded window, which is fantastic. If it doesn't, you've learned that your audience doesn't follow the benchmark, which is also really great to know. And so I'm excited about the next card because we get even more specific, even more in the weeds. So over to you, Alana. Yeah. I think this is super fascinating. And, you know, after going through our deck yesterday, I actually just checked the new webinar series I'm currently running, and most of my webinars are on Wednesdays. And there's just one that I moved to a Thursday because of speaker availability, but I think that's also an important factor. Right? I think Megan in the, in the chat also mentioned that, you know, just because the data says certain days perform better doesn't mean you always get to use that day. And then sometimes your speakers or your own your own calendar will kind of make that decision for you. But it also got me thinking all of the data stat the stats we have here. You know, maybe this is something that we can test specifically for maybe, like, customer facing webinars because you were sharing the, Monday, Friday conversion rates were better. So maybe if you have more flexibility with those, maybe try a Monday or Friday and see if you get the higher attendance rate for those events, and then keep your more prospect facing webinars in the middle of the week, right, if that's where you're seeing stronger registration performance. But definitely test out and then see what works best for your org. This is the poll question. So does your team use the word webinar in your event titles? The poll is open, so head over to the polls tab. I'll give everyone a few seconds to answer. I'm actually really, curious about this. you have you in yours? I have for sure. My current webinar is called, guess what, webinar revenue playbook series. I'm using both the webinar. and series. Put the words. in there. I love that. I love that. Okay. It looks like we are we have a mix in the room. So some of us were not using, these words in the titles, but some of us are trying. We're testing. So it's I'm actually really glad to see that. The misconception we're tackling here is that clever creative titles outperform plain descriptive ones. And I think this is advice that's been kind of baked into webinar playbooks for years. And, honestly, I get it. Right? For a long time, the word webinar, it just doesn't have a very it it has, like, a very boring reputation, and a lot of teams basically just made it a rule. Right? Like, whatever you do, just don't call it a webinar. And, but the data tells a different story now. So as you can see here, webinars with the word webinar in the title actually get 43% attendance compared to 40% overall. And the you can see here the interesting part is only 5.6% of teams actually use the word webinar in their webinar titles in 2025. So, about 94% of programs aren't even testing something that the data suggests could give you a performance boost. But I was also curious why the shift. Right? I think I think part of it, is that the webinar experience itself has gotten a whole lot better, and I'd like to think that Goldcast has something to do with that. I'll share my own story with y'all, actually. So before I joined Goldcast, I actually ran some customer education webinars on Zoom at my previous company. And back then, I definitely thought the word webinar was so boring. It sounded so boring because no matter what we did with my own program, the engagement was just flat. Like, no one wanted to chat with me on those webinars, and I was just like, is this landing? Like, what am I doing? Like, is it is this working? But then I discovered Goldcast through a Hootsuite webinar, and that completely changed my perception of what a webinar could actually feel like. Right? There were things like, some of the engagement features you're seeing here today, like the the GIFs in the chat, the branded backgrounds, the video Q&A, and a, I was it was mind blowing. Like, they literally invited some audience member on stage on stage to chat to chat with the with the speaker. I was just like, this is amazing. It felt like it was an experience. It was interactive. Right? And then, you know, fast forward a couple of years, now I am here working at Goldcast. So I think for a lot of people, the the word webinar has really started to to signal something pretty different. Like, back then, it could almost sound like a warning label, but now it's almost being a quality signal. And when. you sign up for a webinar, you know that you're you're blocking this time for an interactive experience. You're blocking it for a community for learning. And I we already mentioned, I my webinar series is called webinar revenue playbook series. And we ran our first session a couple weeks ago, and I looked into the data too. Our live attendance rate was 42.9% for the first session. And when we added the on demand views, that went up to 55.2%. We'll talk about that on demand stat later too. But, obviously, with everything we're sharing today, don't take any of these stats blindly. Right? Context matters. Your your audience matters. Your industry, your topic, your speakers, your promo strategy, all of that matters. And what this benchmark does is it really gives you a good starting point. It helps you spot where there might be an opportunity worth testing in your own program. So what can you actually test here? We have two options, two suggestions for you. So you can go all in. For your next few webinars, you can try a more, simple, a more straightforward descriptive title that actually uses the word webinar, and then see if you get a lift in registration or attendance. Or if you want to ease into it, you can also keep your usual webinar title your own style, but test the new way in your email promotions. So basically do a little, email AB test. Right? You can see which version gets more clicks, use unique UTMs to help you track which one drives more reg. You don't really need some huge dramatic lift for this to be worthwhile. Even a one or two point improvement is a win, especially if you're running multiple events a month. Those little gains, they start to compound really quickly. Right? Nice. Well, before I get into it, I just a couple couple comments on, some of the chat. So, one, I know, that some people said they've also said phrasing. like live session or, yeah, live session, live presentation. We didn't test for that yet, but I really love this. I think this could definitely be, we can we can look into the data for next year's to see how those wording how that wording is, converting from a reg to attendance standpoint. But I also really like Vania and a couple other people had mentioned that they put it in the they may not put it in the webinar itself, but they definitely put it in the subject line of the emails. I think that's also a really great, great thing there. So, anyways, really interesting stuff. I'd love to hear what everyone's doing. Okay. Cool. So the next poll here that we have is, what does your on demand follow-up currently look like? Be honest. No judgment. We you know, everyone has a different, system for this. So very curious to see how everyone's is doing. Same email as no shows, separate tailored nurture track. We don't really have an on demand follow-up. Cool. This is a total mixed bag. I love this is really interesting. Okay. Cool. So in terms of the misconception, for this one, it is that live attendees are more valuable than on demand viewers. Not saying that everyone here is not valuable. You all are, and we're so happy you're here. But logically, this makes sense. Right? Like, they've showed up. They're in the chat, and the on demand folks are just watching whenever. But when we looked at the data, it definitely makes you look twice and very this is actually one of the most interesting stats, I think, that we that we looked into. So what we saw was that on demand viewers finished 91% of the content versus the live attendees, which average about 74%, except for all of you, which I'm sure you guys will stay till the end. But if you if you picture it, you know, the person watching your recording alone on a Tuesday afternoon, and they have the intentionality of you know, they blocked off that time and they and they wanna watch it all the way through might be a stronger signal than the live attendee who got three Slack pings during, you know, during the actual live webinar and maybe dropped down at minute forty eight. And so when we looked at the data, we also saw that almost 11% of live attendees came back to rewatch. And this, I think, is a super interesting stat because this is most likely your strongest lead data because not only have they come to your webinar and watched the recording, excuse me, but they have now come back and watched it again. And with that with the stat also being that almost 90% of webinars are now on demand versus last year, which was only 80%, it's really showing that on demand is not a consolation prize. It's really one of the stickiest audiences that you have. And I'll I'll put a small nugget, like a side note thing here. I had a conversation with Kathy McPhillips, who is the CMO at SmarterX. And, first off, she had said that they charge for all of their on demand, and it's one of their biggest revenue drivers, which is super fascinating in itself because we always do ours for free. But she said that, when she would clip a webinar right after and post it online, it drove three times their on demand sales because people saw what they were missing, and they would come back for it. And this brings up a greater conversation around clipping because once you have that recording, it becomes content. And almost every clip that teams make now is AI generated, and audiograms alone are up, like, almost 700% this year, which, you know, is all going on social on LinkedIn and everything. So what it's really signaling is that one webinar can also quietly feed an entire quarter of social, of of social content, which is pretty fantastic. So, really, when the, you know, doors close of the webinar, it's really not over. It's just the beginning, and you can really milk that ROI of that one webinar for a really long time to come, not only from an on demand perspective, but also from a social content. So all of this to say, what is the test here, and how can you use this practically? As we saw with the poll that we just did, most teams, they will send an on demand viewer the same email that they send a no show. And someone who chose to watch 91% of your content, I think, deserves a different conversation. So the test, what we are calling an on demand nurture split, would be to segment your list into three. The first would be the, someone who attended live, then someone who watched your on demand only, and then someone who registered but never watched. And from there, what you can do is build one extra email for that on demand group, acknowledge that they watched, reference reference something specific, and then offer a next step that's like a low funnel CTA. And if booked meetings and pipeline from on demand viewers meaningfully increases, then I think they've earned that permanent track for for those emails. So definitely test that out. You you, brought up a really good point. I think on demand viewers are definitely sometimes your stickiest audience. And, after going through our deck yesterday, I actually went back to my own series registration page, and I added this on demand event section underneath the. upcoming sessions. Because before, I only had the upcoming. And then for the on demand, it was just, like, for whoever who had already registered for the session. You get the magic link. You can go back. You can rewatch that. But this way, you at least, giving those events a little more visibility. So that's definitely definitely something that we we should do, moving forward. I was looking at that poll question, and I was like, oh, I've actually only been using the default Goldcast on demand registration email template, but there's so much more to be done with those. And I got homework. Yeah. Well and I think, Olivia, your point is I think there's a lot of people like you that don't have a follow-up for for watch only on demand, because often, it's it's just an afterthought. And you put so much effort into putting on your webinar, and you're so focused on the people that have attended that the on demand really just, again, seems like an afterthought. So I don't think you're alone there for sure. there is so much going on in the chat. So don't forget if you do have questions, you can put them in the q and a, and you can also upvote. So if you see one that you do like or someone has the same question as you, you can also upvote that. Awesome. Okay. So on to the next question here, we have, what's holding your team back from running a series? Alana's touched on on, on the series stuff a little bit. Obviously, this insider is a series as well. Alana has her own series, so we're gonna be talking a little bit about that. And I wanna see what what, if people are running series or if not, let us know in the poll. I'm very curious. Time and bandwidth. Fair enough. I think that's I think that's very consistent with the data. But, also, what I'm excited to talk about, yeah. Okay. Interesting. Is the misconception here, and that is that either series are boring. I don't know if that's, like, a total misconception, but I think some people can think that. I think the bigger conception is that there are a lot of work, that we need a name, we need a theme, we need a whole season planned before episode one. So then, basically, nothing ever launches. Sharon, I really love that idea of rebranding content in as a series. What we've also seen is sometimes people using content from a webinar and putting it into a YouTube series. So that's also interesting, but side note. Okay. So here are the stats. Series now make up almost 32% of all webinars. That's up last year from 26%, so roughly one in three. And similar to what we were saying about, putting webinar in the name, titles with series are two points higher. They pull two points higher, from, an attendance, and registration, I think no. Sorry. An attendance standpoint. And the median series is only four episodes. So it's like a little mini a little mini series. So you don't really need a full road map here. You just need to commit to four. And the reason why it works and what we have seen in the data is that people respond to continuity. Episode two or part x of whatever series tells them that this is a relationship. It's not a one off. So they opt in, and each episode compounds into a real audience. also a side note, speaking with Sarah Kamp at BetterWorks Works, she had said that she turned her series of webinars into, like, the one off lead gens into an ongoing channel that was really driving pipeline. So I think the the real word here to to follow is compounding because, really, you are getting an audience that is following with a bunch of content and looking forward to something next. And it's a little bit more reliable also when it comes to getting, registrations, which I know is always a little bit of anxiety, for anyone who has run these before. Kim. But here's the test that we have for for you all today, and we are we're calling it the retroactive series test. I really like this test, and I kinda wanna do it myself. So take a stand alone webinar that you have run and frame your next, related one as episode two of a newly named series. So if you have one, like, one that you've done in the past, you can just do a new one that's related and call it episode two. So you're not really planning a season. You're just naming a relationship that already exists. And definitely put series in the title like, Alana has done for her webinar, there. And then you can reference episode one in your promo and compare registrations to that stand alone baseline. So the metric that really matters here is repeat registration, as I mentioned before. Are people coming to episode three because they came to two? So test that out and see. But from there, I'll I'll pass it back to Alana. Yeah. I think series are such a secret weapon. Right? I actually just had this conversation with Melissa from Wrike for, the first episode in my webinar series. So, basically actually, I think, Danielle, you joined our session so you know about this already. Melissa built this what's new in Wrike series because she kind of recognized this gap between product releases and product adoption and decided to do something about it. And over time, that series became a trusted destination for both her customers and prospects. They're seeing about a 50% average attendance rate, if I remember that correctly, and it also has positively influenced their pipeline. And I actually jotted down this quote from her because I was so curious. I wanted to see why the series is working so well for her team, and she really said it so well. It's in the clip on the on demand page. So if you wanna check it out, please please do. But she basically shared that routine removes friction, consistency creates familiarity, and that familiarity builds trust that keeps users coming back. So if you haven't experimented with the series yet, I'd definitely consider it. So where does your primary CTA usually land in your webinar? So you can see in our webinar right now, our CTA button get a demo, it's right right over there, but that's just one example. Right? You can have different CTAs. It it could be, like, about promoting another event, downloading a report, or, signing up for something else, whatever makes sense for your program. I'm actually really glad to see that some of us are giving us, giving our CTAs a shout out within the first twenty minutes because I rarely do that. I usually just leave the best till the end, but this is really good for me to see. So the misconception here is save the best for last. Build up to a strong close. That's what I typically do. And I think this is probably one of the most baked in mistakes in webinar production because we we spend weeks, if not months, building these beautiful webinars and experiences, and then we kind of put the strongest data, the best case study, or the most important CTA at minute fifty two, 58 because we wanna end on a high note. But the problem here is the audience doesn't necessarily make it that far. Right? You can see here the stats are showing, live attendees on average, they just watch 74% of the content, and one in four people drops before the final 10. So by the time we get to that big finish, a pretty decent chunk of the room is already gone. This is potentially a risky move. Who's still here with us? Drop a I'm here in the chat if you're still here with us. And we also saw the over sixty minute format shrank more than any other length last year. So people are pretty clear. They are telling us they don't want webinars to drag, and thank you for letting us know you're still here. I'm loving it. So here you can see the full webinar duration breakdown from 2025. Around half of all webinars came in at exactly sixty minutes, that 50.5% data over there. But the short form shift is real too. Webinars running under thirty minutes or exactly at thirty, together combined, they make up more than 18% of webinars up from 13% previously. And all of my webinars for my webinar revenue playbook series, they're all around thirty minutes because we wanna make sure, you know, with back to back meetings being the norm and then people's attention, that's really the scarce resource. So we wanted to make sure to have something out quickly, to because we're all getting very intentional about how we spend our time. Right? And that's really that's why this is really about front loading your value. It doesn't really mean rushing through your content. It just means structuring the webinar around how people behave nowadays. it would it would not be a webinar if we didn't plug, some other webinars. And, yes, as as you can tell, we have put this in the middle because some people may be dropping out. So we have Alana's revenue or webinar revenue, playbook series, I hope by the. end of this webinar, you'll remember the name of my series, Alex. Yeah. Me too. And it's with Jessi Honard from FloQast on August 20. So definitely check that out. And if you liked this webinar, we have webinar fest coming up, in two weeks. So, like, if this is the appetizer that is very much the full meal, it is three days of everything about webinars. We are gonna be going even deeper into a lot of the data here. We you can get certified. There will be a ton of great prizes, and some really phenomenal, speakers as well. So definitely get signed up. I think it will be in the docs tab if you wanna sign up. So check that out. Look at us. We're getting our CTAs in before the end. Alright. So here is your test. This is what we're calling the two thirds rule. Go audit your next webinar. Look at where you put your CTA. Where's your best at? Where's your strongest story? If any of those things are sitting in the final twenty minutes, move them up. Compare your CTA click rate against your last three events, and you should be able to see pretty quickly if that's getting more people to engage. Alright. Back to you, Alex. Okay. Nice. So we got our last poll. And, a quick reminder, there are prizes to be won. So if you I mean, this has been a super engaged audience, which has been phenomenal. But if you have not yet engaged in the chat or the poll, or have added a question for the q and a, it is a very good time to do that, to ensure that you are entered to win one of these awesome prizes. Because if no one wins them, I will be taking the Oura ring, hopefully. I don't think that's actually gonna happen. But you can pick all that apply here for this poll, which is what engagement tools are you currently using. So you can use as many as you want. Oh, polls. Okay. Yeah. Q and a and polls, and then chat. Resource wow. Okay. You are all doing pretty phenomenally. This is really great. I think this this group is ahead of it, from a data perspective. Because if we look at the at the actual misconception here from what we saw in the data is that people thought, you know, engagement features aren't really worth the effort, or maybe the softer version is that they're just for the audience experience. And that's maybe something that you all have thought that it's really just disengagement thing is just, for your benefit, but, really, it's for everyone's benefit. And if you're not looking at it deeper, you're leaving a lot of value on the table. So polls are I mean, this group again is ahead, but polls are only used in 19% of webinars, CTA at 18, resources at 35. And, you know, it's it's growing absolutely faster than anywhere else. But, most teams route every attendee through the same generic attendee no show follow-up no matter what they did in the event itself. But here's a bit of a reframe. Every engagement feature is a different buyer signal. For us, a poll asking how many webinars do you run can be a warm up, but it can also be segmentation, to see, you know, where people are at, what are people thinking, or is that are some people, you know, doing none at all? And a CTA click is a hand raise. A resource click on your pricing page is definitely not the same as a blog click. And someone who watched 80% and clicked on three resources and answered a poll looks very well, it is different, but it looks identical in a CRM attendee export to someone who joined, just for four minutes and then left. So that's not really an experience problem. It's a pipeline problem. And, you know, we in the same conversation with Sarah Kemp, I I mentioned before from Better Works, she said that wiring engagement into her CRM changed the conversation with her, higher ups from how many leads did we get to which accounts are actually progressing. So, I know we we don't have that much more time left, so I'm gonna go really quick into our test, which we've called the signal stack. And that is identify questions that would signal real segmentation points and add a poll or two related to them. And then after the event, pull three lists. Do one that is CTA clickers, one that is resource clickers, and then one that is high intent poll responders. And then route the CTA clickers to sales with context, and then build a separate follow-up for the poll responders, that reference what they told you. And then what we would what I suggest you do is keep an eye on those meetings booked and the pipeline created and use it as a point of connection with your SDR and sales team. And you can ask them, was this context helpful? Are the follow ups more effective here? What questions do they wanna ask in the next webinar? So use that as a way to not only connect with who is actually in your webinar, but also as a way to connect with your, sales team and and SDRs. Alright. So a really quick recap. Six cards. Test on a non Wednesday slot. Put webinar in your title. Build a separate on demand email. Frame your next event as episode two in a series and put it in the name as well. And then move your CTA before forty minutes like we did and, pull three post event lists and route them separately. None of these are heavy list. They're small, mostly free tests that you can do at a pace that you're essentially already running. And we will send you all of this after the fact. So here we have the Benchmark GPT. I think it's already been shared once, but we can share it again. So you can plug in your own data into this GPT. If we don't get to your question today, you can ask it in that GPT, which is pretty fantastic. But I think should we get to the q and a, Alana? Yeah. Let's get to your questions. I also I also already have an idea for our next webinar because we have a room full of pros. I was just gonna go through their chat messages and then just figure out the next topic. I love that. Okay. Let's see. Yeah. There's, one see one. from Jackie, about. are you having each episode of the series reg list? Like, do you have independent registration pages for your events in the series, or do you do a full thing? And AP already provided an answer there. We do both. So I have a full series reg page with all of the episodes listed, but we also have individual, session pages too. So what I do is on the on this full series page, I have the upcoming sessions section, and I have the on demand. So you can click into each individual event to read more about the content, the topic, the speakers. And then for the upcoming session, because we also, have done a case study, a spotlight video with, FloQast, so I also added that there. So with this kind of setup, it just really gives you the flexibility. You can when you're doing your promos, you can do, like, one email promoting the whole series. You can do another email promoting just the episode. So right now, we're about to launch the second episode next week. For the entire rest of the series, we already have registrants. So it just gives you a little more lead time and a little more flexibility as well. I see a few questions around promoting webinars and, what the most effective channels to use when promoting webinars and what that is. I would say it's very much different for, for every business. It depends where your audience really is. For us and and Alana, you can tell me if your programs are similar. But for the programs that I run, our biggest, registration driver tends to be our email list. And then after that, it is LinkedIn because that's where we are the most present and where, essentially, our ICP really lives. And so those are two of our our most effective. And then within that, we start to go into different strategies on how can we get creative on LinkedIn, how can we get creative on on email. What we haven't tested yet, what we really wanna do is we wanna do a cameo of someone like corporate Natalie, and get them to essentially promote our webinar and see how that goes. But we're trying a lot of different things. You know? We run a lot of webinars, and, so we wanna always try and capture as much attention as possible. Yeah. At least for my series, I think email promo is the main driver as well. But when, I I chatted with a lot of customers, last year, and some of them were mentioning cross promotion from their speakers, really drove registrations for them. I think one customer actually mentioned a a single speaker promo LinkedIn post drove 500 registrations for them. Oh, I. was like, who is a speaker? I want. this person the speaker? work. Wow. That's awesome. Yeah. I think we're almost out of time. I'll I'll answer maybe one more from Haley, which is for series, do they have to be close together timing wise? And if yes, what is the ideal cadence? Alana, do you what is the cadence for you right now? Yeah. I can jump in here. So I think it depends on what kind of series you're running. So for mine right now, I'm doing basically one per month. But that's because our topic is more about, like, webinar workflows. But if you're running something else, like a more limited series, like, I recently talked to our customer, Veed. They did some really creative series. So one series was this, new year, new you master class, like, three part limit series. So they rent every they rent three episodes right after the New Year's, one per week. So it totally. depends on what kind of what goal you have, what kind of challenge you're trying to tackle. But it's you know, you have the flexibility to really design your program that way. And I also wanted to chime in here because I think someone, asked this question in the chat earlier. With the series, do you have to design do you have to have every topic ready, every speaker ready before you can have your registration page out there? It's we we didn't wait till I have finalized all of the speakers because that would take a lot, longer. So what I did was with that two, series reg page strategy, you have your topics listed, and then, potentially, you can have something like date subject to change or something in the, just in the registration form. And then once you have your, your speakers' topics finalized everything, you can have your individual reg page up there so people can you can even highlight that on the series reg page so. people can have more visibility, yeah, to give you a little more flexibility because we all we're just doing so much. Yeah. Very much. And it's and it putting on a webinar can it it takes a lot out, so I totally get it. Awesome. Well, this has been such a phenomenal audience. I have to thank you all for your engagement, and I'm gonna have to look through these because there is a lot of pretty incredible, like, practical tips from everyone in here. So we really we're gonna have to look through this and essentially drink our own champagne and and look through everything. So thank you all so much for your time and your attention. I hope you all learned something. I hope you can, use some of these practical tests, with your team, and really look forward, to seeing you all at the next insider because this is also a series. So, thank you all, and have a great rest of your day. Yeah. Thank you all so much for spending time with us.