Video: Maximizing booth space for effective event marketing and messaging | Duration: 227s | Summary: Maximize your event booth space by knowing your audience, planning meetings, and promoting in advance. Video: AI-powered Goldcast: Create Video Snippets for Webinars and Events | Duration: 55s | Summary: Goldcast is a user-friendly tool that allows you to create video snippets for webinars and events, without the need for a professional videographer. Video: Maximize Event Leads: Your Golden Investment | Duration: 5s | Summary: Maximize your return on investment by focusing on event leads, as they hold immense value. Video: Planning for Success: Field Marketing in Advance | Duration: 150s | Summary: For strategic field marketing, advanced planning is key. Give stakeholders and team members notice for optimal support. Plan a quarter in advance, with committed events fully scheduled. Avoid overburdening field marketers with too many events per month. Solidify sponsor dates first and build around them. Coordinate other activities, like wrapper events and happy hours. Avoid busy periods like month and quarter ends, major holidays, and unpredictable events. Keep sales team needs in mind for a successful schedule. Video: Maximizing Lead Generation and Conversion at Events | Duration: 199s | Summary: Create strategic SLAs and metrics for sponsored and hosted events. Anticipate lead conversions and demos booked at booths. Follow up immediately after the event with tailored marketing emails and hot lead outreach. Nurture warm leads and route cold leads appropriately. Post-event follow-up is crucial to maximize ROI and capitalize on the goldmine of event leads. Video: Strategic Tips for Effective Follow-up Planning | Duration: 39s | Summary: Be strategic in your follow-up: plan early, do something unique, offer relevant content or webinars. Video: Finding the Perfect Follow-up Cadence | Duration: 91s | Summary: Follow-up cadence depends on your audience. For go-to-market leaders, phone calls work better than emails. A good balance is 2 calls, followed by an email. A 3rd touch can be a LinkedIn message or another email. Pace out the follow-ups to avoid overwhelming leads. Automation tools are helpful for large trade show leads. Video: Creating Connections: Dinner, Lookbook, and LinkedIn. | Duration: 36s | Summary: Create personalized lookbooks for registered dinner attendees, including their photo, LinkedIn profile, account status, and main talking points. Add fun facts like being a 49ers fan to build connections and drive business for the sales team. Video: Maximizing Customer Engagement with On-Site Case Study Videos | Duration: 29s | Summary: Efficiently engage potential customers by scheduling on-site case study videos, capturing valuable testimonials for year-round use. Video: Sales Success: How Pre-Event Research Drives Results | Duration: 42s | Summary: The event manager and marketing manager conduct pre-event research for sales success. They create target lists, including profiles and contact information, for on-site success. Video: Achieving Marketing Alignment: Leveraging Cross-Team Collaboration | Duration: 70s | Summary: Working as field marketers, we function as our own marketing department, covering a wide range of tasks. We plan ahead, building out schedules for future quarters and coordinating with other departments such as the webinars team to align our events and promotional activities. By collaborating closely, we ensure that our email campaigns do not compete with hosted events or webinars, allowing us to leverage each other's efforts effectively. This collaboration also extends to post-event follow-ups, where we can promote upcoming webinars and other initiatives. Together, we work as a cohesive marketing team, keeping each other's calendars synchronized. Video: Efficiently Meeting Marketers at Sponsored Events | Duration: 102s | Summary: Efficiently connect with partner marketers at events by dropping off personalized coffee or tea, fostering goodwill in just a 5-6 minute drive-by meet and greet. Video: Unlocking Sales Opportunities: Leveraging Blind Attendee Lists and Outreach Tools | Duration: 76s | Summary: A tool like Apollo can help you quickly enrich the blind attendee list from events, allowing you to schedule meetings and expand your network. Video: Leveraging Field Marketing: The Power of In-Person Activations. | Duration: 58s | Summary: Field marketing events provide an opportunity to align and amplify all marketing campaigns, reaching prospects personally and maximizing impact. Video: Choosing the Right Partners: Value, Expertise, and Longevity | Duration: 144s | Summary: Choosing the right partners depends on expertise, value, and avoiding competitors. Less is more, focus on a few strong partners. Longevity and building relationships is key. Video: Goldcast_Insider-Dec-On-Deman-Buffer_010325.mp4 | Duration: 3629s | Summary: Goldcast_Insider-Dec-On-Deman-Buffer_010325.mp4