Name: From Dark Funnel to Closed Won
Uploaded: 2025-10-01T18:01:25.328Z
Duration: 42 min 20 s
Description: From Dark Funnel to Closed Won

Transcript for "From Dark Funnel to Closed Won": Hey, guys. Uh, I'm just gonna do a test. Test one, two, three. Can I see in the comments? You guys can hear me see me. Alright. Backroom says everything. Alright. Thanks, Sonia. Um, thank you everyone for joining us. If you were hoping to join AI revenue playbook featuring Vector, uh, where we'll be talking about, you know, going from the dark funnel into pipeline and revenue, you're in the right place. Um, uh, my name is Cindy Dubon. I'm the director of marketing. And in a couple of moments, I will be bringing my speaker onto the stage. But, uh, per usual, if you joined us before, we're gonna go through some housekeeping. Move to the next slide. Um, so we do have a fun two fun giveaways. Uh, and the way you qualify is if you share comments in the chat, engage in the chat. Everyone who let me know that you can hear and see me, you've already checked that off the box. Drop questions in the q and a tab. I believe we've enabled, uh, asking anonymously. So if you don't want your name to show up, um, feel free to check that box. And then for those who aren't familiar already, we are recording this webinar. We're always recording, and this will be available, uh, through actually the same link you used today, but within twenty four hours of the event. Um, and then there's a lot of good docs as well as the link to our next webinar. Um, so if you happen to navigate to that before we prompt you to, um, enjoy. For the fun giveaways, we have two, what we're calling boosted pipeline prize pack. It is a LoonQ video conference lighting kit as well as a pinotogram filled with treats. Um, happy October 1 to everyone joining us. I know we're all getting ready, uh, for those fall breaks and Halloween, so hope that this, uh, gets y'all excited for today's session. And, again, as a reminder, how you qualify for Verizon, attend live, answer the polls, submit a question, participate in the chat. Um, let's, uh, let's let's actually launch one of the polls for fun, um, to get a bunch of y'all qualified. Let me see the first one. If you wanna navigate to the poll tab, the first question we have for everyone is what is your favorite candy bar? Twix, Snickers, Reese's, something else. Tell us in the chat. While you're all doing that, um, I'm gonna keep us moving. So, uh, the agenda for today, ran through the housekeeping. We'll go into intros. Alex, my speaker here, will be breaking down the state of signals. We'll then talk a little bit about website website signals, deanonymizing, as well as how to get that to pipeline. Lastly, I will walk you through, uh, tech willing, um, how Goldcast uses vector as well as a live demo. I'm gonna go ahead and apologize in advance because this is the third computer that I've turned on today, um, to make sure that this webinar hopefully, you know, operates without a hitch. There might be some recordings I have to pull off just because I don't wanna lose you guys on Wi Fi land. Um, hat won't be my first time if it happens, but I'm gonna try my best to stick around. Uh, and then let's let's close this poll and see what everyone's favorite candy is. Alright. Looks like a lot of Twix and Snickers. Oh, no. Reese's by far. Reese's Reese's lovers in the house. Uh, also my favorite of the bunch, but, um, from time to time, you can catch me with Sour Patch Kids as well. Uh, I'll go ahead and open the next poll for another fun one for everyone. What's your go to coffee order? And while you all are doing that, um, let's bring my speaker on stage. Uh, Alex, if you wanna come back, come on stage from, uh, the Green Room, love to have you intro yourself to everyone. I'm just jinxing Alex with the technical difficulties. Sorry. Hi, everyone. I'm so thrilled to be here, uh, with you, Cindy, today. Uh, me as well. As you know, I'm hopping between a few computers. I am so excited. Uh, we get to actually at least kick this webinar off. Just brief intro, you are the product marketing lead over at Vector. Um, how big is y'all's marketing team? Give us a quick pitch on what Vector is, does. What do people know you for? Sure. I think, you know, it being October 1, people know us for our little ghost see, um, that you've probably seen at events or on advertising, but we are a contact based advertising solution. We help marketers be to in the b to b space, identify ICP fits, and push them into really great segmented audiences that can help, um, facilitate faster pipeline, um, and more clarity around who is actively interested in products and services. So we are a small but mighty team of two marketers, our head of marketing, Jess Cook, um, and me. So, uh, doing a lot this month to celebrate Halloween and, uh, an upcoming launch at the end of this month. I mean, it's just fitting that we have you and the Go CEO, um, with us on October 1 to kick off the second episode. Um, I'm gonna thank you for that intro. We we're big Vector fans over here, Vector customers as well, so thank you, um, for joining us for this one. I'm just gonna throw this slide out here to to frame this this this conversation a little bit. But I think everyone, uh, I'd love to hear if you disagree, but I I've been hearing for years. Right? Your website is your number one lead magnet. It's where everyone goes to fill out that form. Um, as a demand marketer, I'm always like, fill out the form. Go fill up the form. Um, I think we've gone back and forth, uh, through iterations of gate or do not gate. The reality is is, like, most people are not filling out the form, uh, and most people are consuming content in a very different way, certainly in the age of AI and GPT. Um, people aren't even clicking through to your website. So I I'd love to hear just, like, kind of I I mean, I I think part of this is where Vector's born, if you will. Right? Uh, we wanna know who's on the website. We wanna know, more importantly, like, what we should be doing with them. And so I'll pause for a reaction here. I think this is a great starting point for talking about signals. Absolutely. I mean, the reality is some of your best fit buyers are literally right there, you know, like browsing, using ChatGBT to pull in information, conferring with friends, and then going to your social or your content on your site, comparing pricing, even hitting, like, registration pages and things where you would think, it's right there. Just put in your email, and they don't. You know? Um, and that's really where Vector and capturing signals comes in. We reveal who as a name, title, contact, you know, your LinkedIn, um, and we connect the behavior. So signal being, you know, what are they doing, how are they actioning, and and and what kind of bread crumbs can we through device fingerprinting kind of pull together to give you a real clear picture of who these people are versus the accounts. Because it doesn't it's not that helpful to say, Victor was there, Goldcast was here. It's helpful to say, Alex Virden did these steps, and, hey, maybe you should, uh, go nudge sales to reach out to her or build more contact because we're seeing, like, a surge of people, uh, contacts really engaging on our pricing page versus our case study. So, um, you know, where where we fit in and where we got our start and and where we're expanding from is turning your website from a black box into a contact level feed, basically. And you see that in in the vector visitor feed, um, of named buyers and helping you really clarify your ICT and who is making the move that show that they are interested in purchasing versus accounts that are maybe more pipe dreams and and in goals at the end of the day. Awesome. Thank you. Um, I know you guys did a survey, uh, to understand the state of signals. I I see that we have a couple of slides for you here. Um, please walk us through it. What do we need to know about signals? What signals are is everyone acting on? And, like, you know, I think the big big question for a lot of people is, like, which signal is gonna drive that pipeline for me? So, Alex, I'm gonna I'm gonna pass it over to you and hang backstage for a little bit, um, and I'll join you shortly. Okay. Let me see. I go to slides. You got it? You click share? Perfect. I get it. Alright. Thank you for guiding me through that. Alright. The state of signals. So we were curious ourselves and wanted to challenge our own assumptions on how people were using signals, their confidence level when it comes to signals. So we ended up putting out a a decently robust survey. We got back 80 b to b marketers that were courageous enough to tell us how they were using signals. And, um, what we want to uncover is how people are using signals. So those observable timestamp clues about a real person's buying journey. And the when we say signals, what we're really trying to do is pair the who, the contact, with the what, their action or attribute, the when, the time that it happened, and the source, whether that's a page, campaign, um, and then layering on things like stage or or buyer readiness score. And, um, so what we learned was, uh, was was a little mixed, I would say. Not to, uh, lead the the witness or anything on here, but when we asked marketers about how confident they were, we got a 5.7 out of 10 as the average. And, um, we had a little bit of an internal debate of whether, you know, our marketer's feeling too confident and the 5.7 is a bit high when you consider the broad advertising that they're using and some wasted ad spend that might come out of that, or is it low? And we feel like with all the tools out there today, marketers should be a little bit more confident in what they can do and, um, how they can target the right people at the right time. Um, but as we began to dig in, we saw more and more kind of uncertainty around signals, pipeline, um, and just confidence between sales and marketing, outbound and inbound. Um, and so I'll point out a couple other stats on this this. So digging into the report, we also saw when we asked the question about if marketers are reaching in market buyers, only 13.8% of marketers that answered the survey thought they were reaching the most in market buyers. 61% said no, and 25% weren't even sure. Add to that, there was a weak alignment between paid and outbound. So the confidence level between sales and marketing, hitting the right people at the right time was only a five out of 10. Um, and so we got to thinking, where is this lack of confidence coming from And where we netted out and and where we believe a lot of that confidence, uh, gap comes from is the broad static filters, uh, that you'll see in the next slide, some hints of it around titles, company size, industry, and not clicking on targeting the right people at the right time with the same message across their journey. So, you know, you you get people that look right, right, um, but are not ready to buy, um, and that that causes chaos within your pipeline and across your go to market team. Uh, the other thing we saw is when we asked, you know, marketers what signals they were using, most are still in maybe the one zero one level. Like, we get it. You know, website visitors, we should be using. Firmographic, job title, company size, industry, we should be using. CRM activity, um, and ad clicks. But these are useful. They're table stakes. Right? Especially, you know, it's 2025 and when you think about all the ways you're getting personalized content or all the ways brands are speaking to you, especially if you look at the b to c stuff, you know, I get ads every day that I'm like, alright. That sounds like me. I will purchase this thing. Um, how do we adapt that to our b two b buying journey? And so what's missing a lot of times, um, is better timing and behavioral and contact level signals, like job changes, competitive research, new ICP hires, reviving past championships or past champions. And so Vector, out of the gate, um, helps you reveal who's visiting your site, who's clicking your ads, and then, uh, competitive research. So, you know, the message here from the Vector team, I think, is pretty simple of most teams are using signals today to tell you who but not when. And so when we're pairing these signals together and we think about what the action is and the intent behind it, not to use a a heavy loaded word like intent, maybe interest is better. The improvement comes from layering timing rich signals and activating them at the contact level, not the account level. And that's what we're super pumped about and and really excited as the team of of Goldcast marketers is gonna show you how you can layer this to make more compelling content that actually, you know, drives people to take a next step. Um, and there there is some good news. So the exciting part is we have so many signals at our fingertips. It's it's really keeping that line of focus, keeping that understanding of what signals matter and how we layer them together. So, um, as you can see in in this timeline, um, it's not about capturing basic signals. We can do that. It's about picking up some of the more nuanced behavioral signals that show timeline and readiness. So, you know, a a site visit is useful. Sure. But if I visit plus a job change or competitive research or an ad click, that's a much stronger indication of interest. Um, and so you can see kind of if this were a journey starting with a site visit to demo booked, you have early, mid stage, and late stage, um, kind of ideas that can come together to really form, uh, moments in time where you can pull those signals and you can clarify things using your tech stack, um, to stitch together a clear timeline of behavior. Um, and you can use tools like Goldcast, you know, to pull signals around events pre, during, and post and use Goldcast again to to make some more compelling content that speaks directly to those buyers versus the account. Um, and so I'll leave with this last point. It's a it's a little bit of a case study and we'll we can talk a little bit more at the end about how Vector is using Vector. Um, but this is something we recently did. So we were at inbound, um, and we had an event that we were co hosting, uh, but not a booth. Right? Uh, I think we all know the TLDR on some events is the surrounding events give a much bigger impact than maybe a a booth at some of these conferences. So in this case, our signal was event attendees. Um, and so we had a list of of registered audiences. We narrowed that down to people in the San Francisco area who fit our ICP. So demand gen, titles, ABM, performance growth marketers, um, and the people that were most likely to see us at the event moving through the sessions, kind of, like, grabbing interest. Right? We went narrow on targeting and increased frequency to focus on brand awareness. For us, this was about impressions. The goal wasn't form fills, it was presence. We really wanted to have people connect the dots between, you know, the boo see you at inbound ad and us wearing our ghost shoes or handing out ghost plushies or, um, seeing Jess and our founder, Joshua, you know, walking around and say, hey, I saw that ad. You know, I I'd love to talk to you a little bit more about Vector. Um, and this was a good reminder for us that signals aren't just about lead gen or pipeline acceleration. Sometimes they're about being at the right place at the right time with the right audience. And that's really something that we harp on here at Vector, um, making sure that the brand, even at the brand awareness play, is is talking directly to the right folks at the right time. And so it it ended up being a success. We ended up having a lot of folks come to us and say, hey, I saw your ad. Like, I'd love to learn more. Um, and so that's just one example of how Vector is using Vector. Um, but I know, uh, Cindy and the Goldcast team are using Vector, um, in some really new and interesting ways. So I'll I'll pass it back to you, Cindy, to kinda run us through through that. I'm super excited to hear how you're using it. Awesome. Thank you so much, Alex. Um, we have one question that I I pushed in the QA, but I think that'd be great to answer now. But I think one person had a question with what we mean by off-site research intent. Um, I believe that's one of the poll responses. Yeah. Offset off-site research could be competitive intelligence, could be other sources where they're learning information about your brand or your your competitors. Awesome. Thank you. Um, for Funzi, what do you think, uh, most people in the room, their go to coffee order is? Oh, gosh. Go to coffee. I didn't even see the poll question, so I'm gonna I don't know. Maybe pumpkin spice latte? It's October. You love PSL. Uh, our next speaker coming up, I'll I'll let you guys know at the end. The huge PSL, uh, fan. So, um, Iced coffee. No surprise. Iced coffee, uh, was was a top choice. Hot latte, cappuccino next. I see five of five of you guys. It's something else. I see t. T sounds like it was an option for other people. Um, and then during your presentation, we also launched which signals do you rely on most to build audiences today, and it looks like we're in good company. Lots of people are using web website page visits, uh, to build those audiences as well as firmographics, CRM activity, and ad clicks. Yeah. Advanced bunch. That's that kind of maps directly to what we saw in our survey, and it's a great starting point. And, you know, Vector can help you stack on top of that. So kudos to the marketers that are getting out there and using signals to to start building more, uh, more competitive audiences. Awesome. Um, Alex, I I'll have you on stage or you can hang back. I might have to call on you at some point. Uh, if I navigate into the list on Vector, it's pretty easy. So I don't imagine so. I'll give you a break, um, and I will take over at this point and walk you all through how Goldcast uses Vector. Um, so one of the most interesting use cases I have thought through so far is that, um, we often do paid media sponsorships where we're doing webinars. A lot of you might have been on one, uh, that we run this year, but we have a lot of promo partners that we do webinars with, marketing props, martech, marketing ops community. And so, um, we partner with these these audiences or these these groups, um, in order to reach a bigger audience. And I think the old way of doing this was, you know, we give them the link or we have a webinar with them, and then we wait to see, um, via UTMs, like, how much registration they drove or over a report. So it's very much reactive, and it's contingent on, like, post events. Like, we'll see who shows up. We'll see who registers. What's been really nice with Vector is, um, being able to see, like, the quality of traffic that's being driven to our registration pages. Um, so it's not dependent on necessarily them filling out the form, if you will. And so it gives us a lot of insights in terms of, like, maybe maybe it's one that people are really interested in, but for whatever reason, the content on the reg page wasn't communicating the value to them. And so it's a way for us to gather feedback. But the other point too is a way for us to qualify, um, the quality and the quantity of traffic that's coming in. So, you know, is it is it the vendor that doesn't quite have, you know, the database and the reach that we're expecting, or is it us that, like, we aren't able to convert one thing in on our reg page? And so I've kinda broken it down here, this playbook I call maximizing ROI of paid media sponsorships. Um, the signal that we're really utilizing is reg page visits. Uh, and, again, like, this could be also like an asset download page. Right? Um, doesn't have to be, but in the spirit of all things Goldcast and my favorite thing being webinars, I obviously um, reg page visits is a big thing for myself and my team. Uh, the audience we focus on, uh, we really, really focus on company size as well as specific personas. And so some vendors will have, you know, a lot of students, um, that are trying to learn more, which is great, but it's it's probably not the traffic we really wanna pay for. And then the follow-up here is, like, we de anonymize visits, send them to Slack, which has been a really great thing for our BDR team. And then our BDR team will actually reach out to prospects, um, in order to build that relationship, send them resources relevant to the event that we're having. And so I'm going to actually share, uh, let me try to show that video because I actually do think this computer will crash if I try to screen share live. Let me see. Share screen. Alright. This is. Looking good? Can I get a thumbs up for my alright? Awesome. Thank you. Okay. So I'm gonna go and play this video. So this, uh, I I recorded last night. This is what it looks like once I'm logged in, um, to Vector. Uh, this is exactly the segment that I create, um, really to track the UTMs. And so I link the page that they visit. Um, the first one that I just quickly went through was, like, all traffic to the website. We wanna filter down to specific traffic to the landing pages. And what's cool here is, like, if you have, you know I don't know why you would have multiple landing pages, but if you have multiple ones, you can leave it here. Um, for this one, it's only gonna be one. I think right now, I'm, like, going to look for the URL to copy it in. You'll see that it's our reg page. Uh, we'll add, uh, some more filters in here. So the UTM parameters, um, the source, let me filter a little bit because we're not gonna the medium. And then, uh, uh, for this for the purpose of this demo, I just put media partner name. But like I mentioned, you know, it could be marketing props. It could be marketingops.com. Um, whatever UTM it is that you gave them, this is where you wanna put that in. Uh, I know a bunch of the vector team I see is in the chat now. If there's if I'm not doing this right, please feel free to let me know. Um, this is kinda what's worked well for us. So you went to filtering down based on the criteria that I mentioned, so, like, job titles. I wanna exclude out, uh, my own Goldcast audience. I see a lot of Vector. We also if you guys wanna sign up for a trial, link in the docs, uh, tab as well that you can sign up for a trial vector as well. Um, important to run the estimate here to understand, thanks, Alex, your audience size. From there, we're either, uh, we're often connecting to Slack and then also building, um, is there a to do a LinkedIn audience here as well. Yes. So building an audience in LinkedIn. And what's it's interesting about the LinkedIn audience is that if these are people who, you know, ended up on that reg page but didn't fill out that form, you have another, uh, at bat with them is what I often like to say. And serve them like, maybe it's the content on demand. Maybe there's a clip that was going really well during the webinar that, you know, a lot of people engaged with, um, and so you can kinda reengage with them there. Or, um, in this case, you can target them, you know, and get them oh, wait. That's the next playbook. I'll feed you in the next playbook for that. Um, so, yeah, so we build a LinkedIn audience that syncs directly into LinkedIn. And then from there, you just think through, like, what what asset you wanna run, um, for that audience segment. Let me stop sharing this. Awesome. So that's that's the first, uh, playbook. The second one we'll run through, Um, it's actually an out of box, uh, one that Vector runs. Um, and I'll show you in a second kinda where you can see that on their, uh, login page. But the use case here is, like, contacts are engaging with our marketing content. Right? Emails, blogs, webinar registration, they're showing what Vector defines as category level interest, uh, but not high intent and all intents and purposes. High intent meaning, give me a demo. I wanna talk to sales. Um, and so we wanna accelerate a conversion event. Right? Like, is there is there something that we can get them in the door and have that sales conversation because they are consuming so much of our content? Let me now pull up the video. Oh, I forgot. I'm gonna show you guys, um, before I forget, the Slack notification that comes through. So, uh, for privacy purposes, I picked someone that, um, I know I have their consent, Brandon, on my team. So you can see here, like, this is for AI marketing school we ran earlier in September. Um, this whole channel is dedicated to, like, uh, de anonymizing the traffic that's coming in from our partners. And we can see, um, that their name, their email, the page they visited, the first page we identified them on, and then, you know, the total new pages. You kinda drill down and see that, okay, this seem very engaged. They clicked around on four pages, um, and then also where they're located. And so the BDR team, how we kinda work it at Goldcast is we will tag the BDR or often my BDRs are in here kinda scrolling through seeing if their accounts are engaging, and then they will, uh, reach out and nurture their prospects more. Um, for the second playbook where right. Hold on. Oh, wait. I already shared this. Okay. So we're going in building the segment. Sorry, guys. Being a little disoriented here. I'm not nervous. You're nervous. Alright. Hope I take the right video. So for playbook two, this is where, uh, so this is actually where I immediately land when I log in. Um, I've scrolled down a little bit because you can see, like, these are out of box templates, uh, that that Vector has conveniently put here. Um, so I'll click on the playbook and run, which is converting problem where contacts or contacts engaged with, uh, all of your marketing and building an audience off of this. So earlier this year, I'm a pause it for a second, I ran a series of webinars, one of which, uh, I know Sarah over at Vector was on. So it was this five part survival series. There were a ton of people that registered for five parts. All very many people who did not take us up on a demo. And so I think, you know, it's been quite some time. I'm gonna take another pass at this audience. So I build a contact list in Salesforce, um, syncs it up. Also wanna look for any off-site research intent they have. So I'm clicking on some terms, topics, um, that that are relevant for us. And then gonna go with some medium intent because I prefer folks that aren't ice cold here. Um, certainly, because I'm gonna run ads towards them. Filtering down, uh, on some of the parameters that are relevant to us. Again, this is where I'm like, I don't really want students. I really want decision makers. I really want them in key cities, but I know I have sales reps in. Oh, I lost the review. Small click through. Because I think I checked all of them and I was like, I don't want all of them. Um, making sure they're the right company size. Making sure, uh, job titles, this is where the seniority and function matters a lot for us. And then we're gonna run the estimate and sync it over to LinkedIn, Google Ads if you'd like. I know Vector has a ton, uh, of ad audiences they connect with. We usually only use LinkedIn here. Um, Brandon and my team will be able to speak to Google. I have not used Google for this audience, and then we'll run, um, an ad. I believe for the most recent one, we actually targeted to drive, uh, registration for the first episode of the series. Let me see if I have that pulled up. Um, our CMO, Kelly, was running that webinar. She did a LinkedIn post. Yes. Let me show you guys this. Gosh. I'm we don't have time. So this was a post we ran as a thought leadership post to this audience. And, again, you know, we figured they engage with us on top of funnel content. It was five part series on focused on events, demand gen, signal aggregation, and whatnot. Um, and so we thought we'd invite them to this series, uh, that's much more technical, hands on, showcasing, as you can see, um, various vendors. And yeah. So hopefully get them more, uh, engaged on a middle funnel, bottom funnel conversation. I'm gonna keep us moving because I wanna save some time for some questions. The last playbook we use here, uh, and this one, I'm actually not gonna take you into Vector. I'm going to show you guys how we use Goldcast, uh, in part in partnership with Vector and all the audience we've created. So we nurture engage contacts with on demand content. So you're sitting on a gold mine of content. We have all these webinars that I mentioned that we run the five part series. We have AI marketing school, summer camp, so much good content. Right? And, like, so often we're rushing to create more content, and that's just really, uh, inefficient. And so from a signal standpoint, right, like, web visits, event registration, off-site research, ad clicks, everyone that's, like, kind of engaged but not quite there. Um, we build the audience. I showed you twice now how you can build audience. And then, uh, we use ContentLab to repurpose all of our content. So, um, we use it for social posts, um, which we then run ads. We use takeaways as email promo, and we also use a transcript as the the basis for a multimodal blog post. Alright. The last of the demos. Let me see. Thanks for bearing with me. I thought this one's gonna be a little fun because it's actually a webinar that we did with Jess over at Vector. Alright. Let me share this screen. Okay. So once you Okay. Hey, everyone. Uh, while while we're waiting for, um, Cindy to join us again, um, I can go through some of the questions that are in the q and a, if that works. Um, so I'm just gonna kinda go down the list. Um, so, Melissa, thanks for the question. For Slack notifications, do you send those to oh, oh, sorry. They pop up. Alright. Perfect. Do you send those all to one channel the BDRs are in or does it, uh, DM right to them? Great question. Um, and there is, uh, you have some options, basically. Um, so you can either send them directly to a rep or in a group. You can we don't we don't block or lock you into one flow, basically. You can configure Slack alerts by signal type, audience, um, and you can group them or push them to a specific rep or a group. So that way, BDRs only get pings that matter to them and, uh, or you can add leadership into a mix that gives everyone a bird's eye view in in a shared channel. So, um, we make it super flexible. Um, alright. Next question. How do I hop to different questions? I'll just go down the list. Um, alright. Off-site intent. There were a couple of questions on what we mean, um, when we say off-site intent. Um, so when we say off-site research intent, we're talking about signals that show a contact is actively learning about a problem solution or vendor outside of your website. So, um, you know, third party webinar, um, or downloading a report, comparing competitor product pages, reading industry articles. Um, these aren't actions, you know, you're gonna see in your own analytics, um, but we're pulling together from different data resources, um, and the fingerprint, uh, device IDs to kind of give you a view of what is happening with, um, with your ICP buyers and where they are in their journey. And then I believe there is a, uh, how do you how do you stop the creepy factor when it comes to Vector? Um, we hear it. We get it. Um, but we don't believe, uh, the way that our platform is oriented, it is creepy. So, um, one of the recommendations we always give people, um, is remember, it's humans and you're talking to a human, you are human. So instead of blasting a buyer with, we saw you clicked on the pricing page, we give you signals and you can, um, you know, do research and build creative content that enables you to, uh, serve, you know, ads or build out additional pieces of content that help, um, feel more natural, more, um, connected to what that person is doing along their journey. Um, and we tie signals to business relevant intent, um, not personal, you know, browsing history. We're not, like, you know, looking at somebody down to a level that isn't tied directly to a business outcome or oh, Cindy, are you back? I hope so. Yes. I hear you. Um, I'm gonna go knowledgeable. Take it away. Keep going. Oh, okay. Okay. Um, and so, uh, we so the TLDR is we aggregate contact level behavior into usable signals you can act on. We're not, um, monitoring, you know, uh, what what people are doing on the Internet. Um, and let's see. Off-site off-site. Cool. Do you think texting and cold outreach is inappropriate? Uh, that is a, you know, a a personal business decision, I think. I our our point of view is we never want the marketing that you're doing to feel creepy or intrusive. So, uh, do with that advice what you will. And I think I might have answered oh, data we have, um, for the how and where is that data being gathered from. I'm assuming you mean how Vector is gathering data. So in Vector, you can pull in on-site engagement, so your own properties, CRM, and map activity, so your own internal systems and and signals. Um, and then we, uh, work with, uh, different data providers to pull in other sources. And, um, we have a product called ad reveal where we are capturing ad engagement. So it's a bunch of different sources that are coming together, um, and we are kind of organizing on the back end, uh, to deliver, you know, the string of what a contact is doing, um, and where they are in their journey. Did we take the question from also about Slack notifications already? Yes. Okay. Awesome. Um, I don't know if any I don't I mean, I don't imagine you shared what we do over at Goldcast. Uh, so we don't send all the Slack notifications into one channel, and I've actually talked with other people because I think what you can quickly find is with so many segments and so many Slack channels, it just it's really noisy. And so the growth team will actually set it up, and we will kinda QA it for a while. And then at what point we feel like, okay. There's a good amount of volume here. We're seeing, like, decent traffic. Um, and usually not you know, we we start promoting our events three or four weeks out. Um, we won't necessarily have the VR team start working leads like that that far in advance, and so we'll add them in, you know, on an ad hoc basis. Um, d m, does it d m I think you set can set up to tag or d m. We actually did I lose Alex or did I get lost? I'm here. I don't know what happened. No. It's okay. Um, so we we've done it both ways, and I think we've actually also, at some point, connected in play to do some enrichment with our CRM activity and also to find, um, to signal stack as well from other signals that may not be available in vector. Nice. Um, what what other questions do we have left, Alex? Because you're just holding down the fort for me. Thank you. The, uh, one question I would like to get to is, um, what are the pros and cons of using Vector versus retargeting services? I just kind of wanna reorient this question. Um, the the I wouldn't compare Vector to traditional retargeting. Right? Retargeting is something you do after you get some some information to do a play that comes next almost. Vector is giving you the opportunity to take data right away and make contact level ads and de anonymize your site traffic. So, uh, you can do cross channel plays. You can, uh, go beyond your website. It's multi team alignment. Um, and so while with with retargeting, you know, it's simple, fast to launch, get a broad reach. We're we're kinda going beyond that, and you could certainly do retargeting with Vector. But, um, it's just more place to run at that contact level experience for your ICP, um, for your ICP. So I think that was the last one, though, that I saw. Okay. I'm gonna have to take your word for it because I got lost in Wi Fi land. Okay. Alright. Well, I mean, I think we're just about at time. Um, I don't know how far into my last demo y'all made it, but please send me a note on LinkedIn if, uh, you guys would like to see that video or the rest of it. I definitely have it all on demand. You also get the recording. I don't know if my part of the recording, uh, will be in there, so we'll have to figure that out. Um, I I wanna let everybody know our next next, uh, playbook is going to be happening let me find the slide for that. Um, on October what does that say? Twenty second featuring Austin over at Sendoso, our PSL number one Stan, uh, at least to me, at least. I know he loves it. I think he probably has had a few PSLs today. But please navigate to the docs tab, register through that link, um, or unless you've already registered for the series, you should get the calendar notification. Uh, thank you so so much, Alex, for joining me today and holding on the floor. I could not have had a better partner. Um, I came back, and I was so happy to see you on stage taking over. So thank you so much. Of course. Um, and, yeah, on behalf behalf of the Goldcast Team as well as just wanna show my special guest over here. Oh, I gotta turn off my blur. The plushie. My favorite puppy that I've ever gotten. Um, let's remove a blur. Uh, myself, Dosey, and Alex, thanks everyone for joining us. We hope to see you guys at the next one. Please be sure to submit replies in the survey that we'll be launching right now. But with that, uh, we'll see you in the next one. Have a good week, everyone. See you.